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Axis1 introduces perfectly-balanced Joey C putter

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MEMPHIS, TN - JUNE 14: Matt Jones of Australia acknowledges the crowd on the 8th hole during the final round of the FedEx St. Jude Classic at TPC Southwind on June 14, 2015 in Memphis, Tennessee. (Photo by Todd Warshaw/Getty Images)  - 

Take one look at an Axis1 putter, and you may think to yourself ... "gimmicky."

Take one swing with it and you will know that it's not.

In a classic case of not judging a book by its cover, the Axis1 putter, while looking a little goofy, is one of the most technologically sound golf clubs I have ever used.

It is really hard to argue against facts, and the facts are that Axis1's patented heel counterweight places the center of gravity in line with the shaft and right on the center of the putter face – in the club's sweet spot – where you should be (but are probably not) striking every putt.

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And now Axis1 has made the world's first perfectly-balanced putter even better. Introducing the Joey C (pictured above). Not only will the clubface never open up on you because of their patented technology, but with a simple copper insert, Axis1 technicians have improved the feel dramatically.  

"We are very excited to extend our highly successful Joey product line, with the introduction of Joey C," said Axis1 Golf Vice President of sales and marketing Phil Long. "Joey C features the same standard blade look as the Joey but with a copper insert for a softer feel.”

By no means did I start rolling in every single putt after replacing my putter with the Joey C. But if there's one thing I've learned in my couple of rounds with the putter, it's that I need to learn how to read greens. With very little practice, I hit just about everything square and straight. It is an amazing feeling, and completely eliminates the putter as a culprit for why you may not be scoring as well as you like.

"We took the finished product out on the PGA Tour for the first time at Phoenix and players that tested the putter were blown away by the softness of the feel off the copper insert," said Long. "We made two different players Joey C's that week. Hopefully they will be in play soon."

While the Joey C is Axis1's newest innovation, it is by no means their only option. The original Joey and the Eagle are their other blade-stlye options, and they also offer a mallett-style putter called the Umbra, which can be ordered in a heavier model for players who prefer more weight.

You can click here for a more in-depth look at Axis1 putters and their patented heel counterweight, or check out the video below in which Axis1 inventor and founder Louis Pedraza explains how his putters will help you.

Axis1 putters start at $199 with the Joey C available for $229. Axis1 is so confident in their patented putters that they offer a 30-day money-back guarantee. For more information or to make a purchase, visit