In a world where you can be anything be yourself.
That little nugget of wisdom now extends to the golf course, with Cobra Golf's latest innovation, the Cobra Design Lab.
We've already reviewed how long you can go with Cobra's Bio Cell drivers, but this new, interactive customization website lets golfers design a one-of-a-kind Bio Cell+ driver, with preferred color choices, patterns and specs. Users can select the driver head color, paint color, crown color and pattern, shaft material, shaft color and stiffness and grip material and color.
Sure, several companies have personalization options, but with the Cobra Design Lab, it's more a question of what can't you customize than what you can.
“At Cobra Golf, we create high-performing products for golfers who are looking for the ultimate blend of style and performance on the golf course,” said Jose Miraflor, Cobra Golf's director of product marketing, in a press release. “With the new Cobra Design Lab, golfers now have the opportunity to showcase their personality through color and unique designs while still outdriving their competition with their Bio Cell+ driver.”
The fully-customized Bio Cell+ driver retails for $449.00.
For more information, check out the Cobra Design Lab online. Even if you don't make a purchase right away, putting together your dream driver is well worth the visit. You can see more Bio Cell drivers and other Cobra Puma Golf products on Golf Galaxy.