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Titleist uses regular golfers to improve golf ball lines

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AUGUSTA, GEORGIA - APRIL 04: Danny Lee of New Zealand walks during a practice round prior to the start of the 2015 Masters Tournament at Augusta National Golf Club on April 4, 2016 in Augusta, Georgia. (Photo by Kevin C. Cox/Getty Images)  - 

While Titleist relies a great deal on its professional tour staff for feedback on improving its ProV1 and ProV1x offerings, the equipment maker turns mostly to recreational golfers for information on how to enhance its other ball lines.

And the data it recently gathered from testing conducted with more than 40,000 players is what led to upgrades in the new Titleist NXT Tour and NXT Tour S models as well as Velocity and DT SoLo.

Start with the NXT Tour. It now features a softer-compression dual core and a softer, thin Fusablend cover, both of which are designed to provide truer feel while maintaining distance and control. Then, there is the NXT Tour S, which is made for players who desire even softer compression. This product comes in white as well as high-optic yellow.

As for the latest iteration of the Velocity, company engineers say that utilizes a reformulated LSX core that produces faster ball speed for more explosive power off the tee. In addition, they explain, a new spherically tiled dimple design helps deliver more penetrating and soaring flights, while a softer-compression core gives players better touch on short game shots. With this ball, golfers can choose from single- and double-digit play numbers.

The new DT SoLo has also been revamped to generate greater distance, thanks largely to a new dimple design that is made to produce tighter, longer and more consistent ball flights. It, too, is available in white and high-optic yellow.

“When we make an improvement to a Titleist golf ball, it is a direct response to what golfers tell us they need and want,” says Bill Morgan, senior vice president of golf ball R&D. “We’re constantly in the field talking with golfers, capturing their launch conditions of all types of shots and observing how different golf balls perform in their games. All of this information allows us to focus our design efforts and prototype testing in ways that will enhance performance.”