Senior Ratings Image Take a Hit

By George WhiteJune 1, 2001, 4:00 pm
Sometimes the PGA Tour just has a penchant for looking bad, no matter how much it tries to do otherwise.
 
On the one hand, the Tour promotes the charities and the First Tee program and all the things it is trying to do to get next to the people. Then, they turn right around and act like the elitist organization a lot of people suspect them of being. And I honestly dont know whom to believe anymore.
 
The Senior Tour is awash in bad ratings on its cable television network, CNBC. CNBC is televising 33 tournaments this year, with one rather large caveat: they arent showing them live. ESPN has been the network of choice for the Senior Tour the last few years, but on a more limited basis. CNBC is basically a network for financial experts and their wannabees, not a channel of sports nuts. Golf is a new venture for CNBC, but it is shown after the markets close and the figure filberts have gone home for the day. Tournaments are shown from 5-7 p.m. Eastern, even though they are actually finished two or three hours before then.
 
Still, the Tour puts a very interesting twist to CNBC. Im very comfortable in some respects, commissioner Tim Finchem said recently.
 
Hes comfortable in that 25 percent more tournaments are broadcast on CNBC, he said. And hes also comfortable with the promotion CNBC gives. Getting in front of their audience is very important, said Finchem.
 
The Tennessean newspaper did a survey recently in which the telecasts of March were compared to those of a year ago. The ratings were down 24 percent overall, but for those with an income of $75,000 or more, ratings were up 80 percent. For those aged 35 to 64, ratings were still down overall, but when it came to the wealthy 35-64s, ratings were up 135 percent. This, believes the Tour, is something worth crowing about.
 
To the average Joe, that is a little troubling. The Senior Tour isnt the same product it was five or 10 years ago, its popularity is waning, and yet the Tour is doing little to change it.
 
Were definitely getting the audience the golf advertisers and the Senior PGA are looking for, CNBC spokesman Jonathan Klein told The Tennessean.
 
What is the Senior Tour looking for? Is it the audience, or is it the type of audience? Is it numbers, or the number in bank accounts?

It isnt CNBCs fault that the ratings are slipping. They just televise the events, and with a four-year contract firmly in place, nothing is going to change for quite some time.
 
But this whole thing leaves professional golf in a sticky situation as far as perception. The Senior Tours audience is dwindling as its great old stars leave one by one. But the PGA Tour seems fine with that, as long as the upper-income blokes keep watching. If you and I dont find it convenient to watch the tape-delayed telecasts, that doesnt particularly bother the folks of the Tour. Now, if Bryan Big Shot were not to watch, that would be worrisome, according to the PGA Tour.
 
And yet, the Tour maintains that golfs elitist image is not the image it wants to project. It wants you to believe it has in mind the interests of the school kid, as well as the millionaire. It may be a Tour of millionaires, but it wants you to believe it has your interests at heart.
 
The ideals of the First Tee, a program designed to introduce everyone to golf, are certainly lofty. But they conflict with the ideals of reality, which say that CBNC is the network of the rich.
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Open odds: Spieth 7/1 to win; Tiger, Rory 14/1

By Golf Channel DigitalJuly 21, 2018, 7:54 pm

Only 18 holes remain in the 147th Open Championship at Carnoustie, and the man tied atop the leaderboard is the same man who captured the claret jug last year at Royal Birkdale.

So it’s little surprise that Jordan Spieth is the odds-on favorite (7/4) to win his fourth major entering Sunday’s final round.

Xander Schauffele and Kevin Kisner, both tied with Spieth at 9 under par, are next in line at 5/1 and 11/2 respectively. Tiger Woods and Rory McIlroy, both four shots behind the leaders, are listed at 14/1.

Click here for the leaderboard and take a look below at the odds, courtesy Jeff Sherman at golfodds.com.


Full-field scores from the 147th Open Championship

Full coverage of the 147th Open Championship


Jordan Spieth: 7/4

Xander Schauffele: 5/1

Kevin Kisner: 11/2

Tiger Woods: 14/1

Francesco Molinari: 14/1

Rory McIlroy: 14/1

Kevin Chappell: 20/1

Tommy Fleetwood: 20/1

Alex Noren: 25/1

Zach Johnson: 30/1

Justin Rose: 30/1

Matt Kuchar: 40/1

Webb Simpson: 50/1

Adam Scott: 80/1

Tony Finau: 80/1

Charley Hoffman: 100/1

Austin Cook: 100/1

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Wandering photographer costs McIlroy on 16

By Ryan LavnerJuly 21, 2018, 7:44 pm

CARNOUSTIE, Scotland – Rory McIlroy bogeyed two of his last four holes Saturday to fall four shots off the lead at The Open.

One of those mistakes might not have entirely been his fault.

McIlroy missed a short putt on the par-3 16th after a photographer was “in a world all his own,” wandering around near the green, taking photos of the crowd and not paying attention to the action on the green.


Full-field scores from the 147th Open Championship

Full coverage of the 147th Open Championship


“It’s fine,” McIlroy said after a third-round 70 put him at 5-under 208, four shots off the lead. “It’s one of those things that happens. There’s a lot of people out there, and it is what it is. It’s probably my fault, but I just didn’t regroup well after it happened.”

McIlroy also bogeyed the home hole, after driving into a fairway bunker, sending his second shot right of the green and failing to get up and down.

“I putted well,” he said. “I holed out when I needed to. I just need to make the birdies and try to limit the damage tomorrow.”

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Kisner not expecting awkward night with Spieth

By Ryan LavnerJuly 21, 2018, 7:33 pm

CARNOUSTIE, Scotland – It might get awkward in that star-studded rental house Saturday night.

Two of the three Open co-leaders, Jordan Spieth and Kevin Kisner, are sharing a house this week near Carnoustie. Though it’ll be late by the time they both get back to the house Saturday night, they’ll have plenty of time to kill Sunday morning, with their tee times not until nearly 3 p.m. local time.

“Everybody is probably going to get treatment and eating and trying to find a bed,” Kisner said. “I’m sure there’ll be some conversations. There always are. Everybody has a few horror stories or good laughs over something that happened out there. That will probably be the end of it.”

One thing they’re almost certain to discuss is the weather.


Full-field scores from the 147th Open Championship

Full coverage of the 147th Open Championship


After three days of mostly benign conditions, Sunday’s forecast calls for warm temperatures and wind gusts up to 25 mph.

“When you watch any TV, that’s all they talk about – how Sunday’s coming,” Kisner said. “It’s going to be a true test, and we’ll get to see really who’s hitting it the best and playing the best.”

Zach Johnson is also in the house – along with Rickie Fowler, Justin Thomas, Jimmy Walker and Jason Dufner – and he rode to the course Saturday with Kisner, with whom he played in the final group, at 4 p.m. It’s unclear whether the co-leaders Sunday will have a similar arrangement.

This is the third year that Spieth and Co. have shared a house at The Open, though Kisner is a new addition to the group.

“It’s the end of the week,” Kisner said. “Everybody’s got a lot of stuff going on. Everybody’s going their separate ways tomorrow. Tomorrow morning we’ll all sit around and laugh on the couch and talk about why that guy’s making so many birdies.”

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Final-round tee times for the 147th Open Championship

By Golf Channel DigitalJuly 21, 2018, 7:26 pm

CARNOUSTIE, Scotland – Jordan Spieth begins his quest for a second consecutive claret jug and fourth major overall at 9:45 a.m. ET Sunday at Carnoustie, playing alongside Xander Schauffele. This marks the first time Schauffele has ever held a 54-hole lead in his career.

The Kevins – Kisner and Chappell – are in the penultimate group, 10 minutes earlier at 9:35 a.m. Kisner is tied with Spieth and Schauffele at 9 under par. Chappell is two shots back at 7 under.

But it’s the next group that has people interested the most. Tiger Woods is paired with Francesco Molinari at 9:25 a.m. Woods, in search of his 15th major championship and first in 10 years, shot a third-round 66 to vault into a tie for sixth place, four shots behind the lead. He began the day six shots behind. Molinari has two wins and two second-place finishes in his last four events.

Rory McIlroy was within striking distance of the lead but bogeyed two of the last three holes to drop into a sixth-place tie. He is paired with 2017 Open runner-up Matt Kuchar at 9:05 a.m.

3:00AM ET: Beau Hossler

3:10AM ET: Kiradech Aphibarnrat, Rafa Cabrera Bello

3:20AM ET: Bryson DeChambeau, Si-Woo Kim

3:30AM ET: Luke List, Keegan Bradley

3:40AM ET: Cameron Smith, Brendan Steele

3:50AM ET: Tyrrell Hatton, Paul Dunne

4:00AM ET: Cameron Davis, Brooks Koepka

4:10AM ET: Brett Rumford, Kevin Na

4:20AM ET: Henrik Stenson, Paul Casey

4:30AM ET: Gavin Green, Ryan Fox

4:45AM ET: Shubhankar Sharma, Gary Woodland

4:55AM ET: Sam Locke (a), Masahiro Kawamura

5:05AM ET: Matthew Southgate, Rhys Enoch

5:15AM ET: Marcus Kinhult, Jason Day

5:25AM ET: Adam Hadwin, Yuta Ikeda

5:35AM ET: Sung Kang, Brandon Stone

5:45AM ET: Thomas Pieters, Stewart Cink

5:55AM ET: Lee Westwood, Julian Suri

6:05AM ET: Tom Lewis, Marc Leishman

6:15AM ET: Ross Fisher, Jason Dufner

6:30AM ET: Rickie Fowler, Patrick Reed

6:40AM ET: Phil Mickelson, Eddie Pepperell

6:50AM ET: Pat Perez, Bernhard Langer

7:00AM ET: Michael Kim, Patrick Cantlay

7:10AM ET: Shaun Norris, Lucas Herbert

7:20AM ET: Sean Crocker, Louis Oosthuizen

7:30AM ET: Thorbjorn Olesen, Satoshi Kodaira

7:40AM ET: Ryan Moore, Danny Willett

7:50AM ET: Haotong Li, Kyle Stanley

8:00AM ET: Chris Wood, Byeong Hun An

8:15AM ET: Erik Van Rooyen, Yusaku Miyazato

8:25AM ET: Zander Lombard, Tony Finau

8:35AM ET: Adam Scott, Charley Hoffman

8:45AM ET: Justin Rose, Austin Cook

8:55AM ET: Tommy Fleetwood, Zach Johnson

9:05AM ET: Matt Kuchar, Rory McIlroy

9:15AM ET: Webb Simpson, Alex Noren

9:25AM ET: Francesco Molinari, Tiger Woods

9:35AM ET: Kevin Kisner, Kevin Chappell

9:45AM ET: Jordan Spieth, Xander Schauffele