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Ex-caddies turn meat into millions

By Al TaysMarch 4, 2018, 2:00 am

Most golf careers start out going in the same direction – with eager, talented young men and women headed down the path toward becoming a touring pro. But the game is overflowing with would-be touring pros, and only the best of the best can stay on that path. The rest have to find a new path.

This is the story of Blair Swiler and Dennis Riedel and their new path, one that took them from being players to being caddies to being the creators of a $100 million business.

One. Hundred. Million. Dollars. That was their projected retail sales for 2017.

Says Swiler, “I like to call it ‘bags to riches.’”

The “bags” of that slogan were ordinary plastic sandwich bags. Swiler would fill a few with jerky, made from his own family recipe – his dad owned and operated a restaurant – and brought them to the golf course as snacks for his caddying rounds. He’d bring enough for his player to have some, too, as well as any other players and caddies in his group. Most everyone who tried it loved it, and word got around.

Skip ahead to the present. Chef’s Cut – yes, he’s a real chef – Real Jerky is sold as a snack food at about 1,000 golf clubs nationwide, with more coming aboard virtually every day.

Swiler, 58, hails from the northern Wisconsin town of Hayward, which, he points out, is coincidentally only about 20 miles from the headquarters of the “800-pound gorilla” of the jerky industry, Jack Link’s, in Minong. Growing up, Swiler learned to play golf at Hayward Golf Club. He became good enough to play at Mesa (Ariz.) Community College, then walked on at Arizona State. But a case of the yips steered him toward a career pursuing his second love, cooking.

He became a chef, working at high-end and historic venues such as the private suites at the Target Center in Minneapolis, Minneapolis Golf Club and the St. Paul Hotel. But a combination of smoking and work-related stress and weight gain resulted in his having a heart attack. His wife insisted he get out of the restaurant business. He turned his focus back to golf, this time becoming a caddie. He and his wife moved to Florida and he began looping at Calusa Pines, a very private, invitation-only club in Naples. It was there that he met Riedel.

Actress Olivia Munn and Denver Broncos All-Pro linebacker Von Miller are investors in Chef's Cut Real Jerky.

Riedel, 38, grew up in Michigan, played golf at Michigan State and got as far as mini-tours in Florida before he realized that he wasn’t going to make his living as a touring pro. He, too, went the caddie route, becoming acquainted with Swiler and the jerky he always seemed to have with him. In the summer of 2009, Riedel went to New Jersey to caddie at Bayonne Golf Club, a then-3-year-old links course with spectacular views of New York Harbor and the Manhattan skyline.

At Bayonne, Riedel spread the gospel of jerky among members and caddies, and the reaction was similar to what he had seen in Florida. People were jonesing for jerky. Having persuaded Swiler – “pestered” is probably a more accurate word, or perhaps “badgered,” which has the added advantage of being a nod to Swiler’s Wisconsin roots – to show him how to make the meat treats, Riedel secured permission to use one of the club’s kitchens to produce it. The club sold ziplock bags of the jerky at its halfway house for $9. Riedel soon joined him, and they set about trying to meet the ever-increasing demand for their product.

“When we first started we were literally going through 100 bags a day at first and then 200 bags,” Riedel recalls. “We looped and made jerky day and night.”

Not that they needed it, but with every round they caddied, they came across indisputable evidence of their jerky’s popularity – the trash can at the 11th tee was constantly full of empty, discarded jerky bags.

The network of caddies familiar with their jerky stretched literally across the United States. In Los Angeles at tony Bel-Air Country Club, one caddie happened to be carrying for Rohan Oza, a venture capitalist and veteran of the beverage and snack food industries. The jerky story came up in conversation, as it had so many times before. Only this time, the person hearing it had the resources to do something about it.

Swiler: “Rohan called us and said ‘Meet me at my loft in Tribeca.’” When they got there, they were blown away by the view. Oza was blown away by the jerky. He wanted in.

Today, the company’s investors include former Boston Red Sox slugger David “Big Papi” Ortiz, Denver Broncos linebacker Von Miller and actress Olivia Munn. Their jerky, which includes chicken, turkey and bacon in addition to the original steak, is now sold at Costco, Safeway, Kroger and 7-Eleven stores. The estimated 1,000 golf clubs that carry the jerky include Pebble Beach, Bel-Air and Pinehurst.

“I think there’s always been a stigma behind jerky that it’s a redneck gas station product,” Riedel said. “People don’t realize that it’s actually a really healthy high protein snack and it’s perfect for on the course. We saw a void in the golf industry that wasn’t being filled and we went right after it.”

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Recovering Thomas thinks Match Play could help cause

By Rex HoggardMarch 20, 2018, 10:07 pm

AUSTIN, Texas – It’s been a tough couple of days for Justin Thomas, and he hasn’t played an event in three weeks.

The world’s second-ranked player had his wisdom teeth removed on March 7 following the WGC-Mexico Championship and has been recovering ever since.

“I'm feeling OK. As funny as it is, as soon as I got over my wisdom teeth, I got a little strep throat,” Thomas said on Tuesday at the WGC-Dell Technologies Match Play. “I was pretty worried yesterday, to be honest, how I was going to be doing, but I feel a lot better today and just keep taking medicine and hopefully it will be good.”

Thomas, who is listed in the Tour media guide as 5-foot-10, 145 pounds, said he lost about 6 pounds when he had his wisdom teeth removed and has struggled to put that weight back on because of his bout with strep throat.

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As a result, his energy levels are low, which is a particular concern considering the marathon nature of the Match Play, which could include as many as seven rounds if he were to advance to Sunday’s championship match. Thomas, however, said the format could actually make things easier this week.

“I told my dad, I only have to beat one person each day. I don't have to beat the whole field,” said Thomas, who has won just one match in two starts at the Match Play. “If it was stroke play then I may have a little harder time. But hopefully each day I'll get better and better. Who knows, maybe that will help me win a match in this golf tournament, because I've had a pretty hard time in the past.”

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Spieth thought Mickelson blew him off as a kid

By Rex HoggardMarch 20, 2018, 7:50 pm

AUSTIN, Texas – Phil Mickelson is widely recognized as one of the PGA Tour’s most accommodating players when it comes to the fans and signing autographs.

Lefty will famously spend hours after rounds signing autographs, but sometimes perception can deviate from reality, as evidenced by Jordan Spieth’s encounter with Mickelson years ago when he was a junior golfer.

“I think I was at the [AT&T] Byron Nelson with my dad and Phil Mickelson and Davis Love were on the putting green. I was yelling at them, as I now get annoyed while I'm practicing when I'm getting yelled at, and they were talking,” Spieth recalled. “When they finished, Phil was pulled off in a different direction and Davis came and signed for me. And I thought for the longest time that Phil just blew me off. And Davis was like the nicest guy. And Phil, I didn't care for as much for a little while because of that.”

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Entering his sixth full season on Tour, Spieth now has a drastically different perspective on that day.

“[Mickelson] could have been late for media. He could have been having a sponsor obligation. He could have been going over to sign for a kid’s area where there was a hundred of them,” Spieth said. “There's certainly been kids that probably think I've blown them off, too, which was never my intention. It would have never been Phil's intention either.”

Spieth said he has spoken with Mickelson about the incident since joining the Tour.

“He probably responded with a Phil-like, ‘Yeah, I knew who you were, and I didn't want to go over there and sign it,’ something like that,” Spieth laughed. “I’ve gotten to see him in person and really see how genuine he is with everybody he comes in contact with. Doesn't matter who it is. And he's a tremendous role model and I just wasn't aware back then.”

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This week, let the games(manship) begin

By Rex HoggardMarch 20, 2018, 7:47 pm

AUSTIN, Texas – The gentleman’s game is almost entirely devoid of anything even approaching trash talk or gamesmanship.

What’s considered the norm in other sports is strictly taboo in golf - at least that’s the standard for 51 weeks out of the year. That anomaly, however, can be wildly entertaining.

During Monday’s blind draw to determine this week’s 16 pods, Pat Perez was the first to suggest that this week’s WGC-Dell Technologies Match Play is the exception to the stoic rule on the PGA Tour.

“Me and Branden [Grace] played a nine-hole match today and were chirping at each other the entire time,” Perez laughed. “Stuff like, ‘go in the trees.’ We were laughing about it, I didn’t get mad, I hit it in the trees.”

Although Perez and Grace may have been on the extreme end of the trash-talk spectrum, it’s widely understood that unlike the steady diet of stroke-play stops in professional golf, the Match Play and the Ryder Cup are both chances to test some of the game’s boundaries.

“There’s been a couple of different instances, both in the Ryder Cup. I can't share them with you, I'm sorry,” laughed Jordan Spieth, before adding. “I think they [the comments] were indifferent to me and helped [U.S. partner Patrick Reed].

Often the gamesmanship is subtle, so much so an opponent probably doesn’t even realize what’s happening.

Jason Day, for example, is a two-time winner of this event and although he was reluctant to go into details about all of his “tricks,” he did explain his mindset if he finds himself trailing in a match.

“Always walk forward in front of the person that you're playing against, just so you're letting them know that you're pushing forward and you're also letting them know that you're still hanging around,” Day explained. “People feed off body language. If I'm looking across and the guy's got his shoulders slumped and his head is down, you can tell he's getting frustrated, that's when you push a little bit harder.”

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Some moments are not so innocent, as evidenced by a story from Paul Casey from a match during his junior days growing up in England.

“I remember a player’s ball was very close to my line, as his coin was very close to my line and we were still both about 10 feet away and he kind of looked at me,” Casey recalled. “I assumed he looked at me to confirm whether his marker was in my line and it needed to be moved. I said, ‘That's OK there.’ So he picked [his coin] up. And then of course he lost his ability to understand English all of a sudden.”

While the exploits this week won’t be nearly as egregious, there have been a handful of heated encounters at the Match Play. In 2015 when this event was played at Harding Park in San Francisco, Keegan Bradley and Miguel Angel Jimenez went nose to nose when the Spaniard attempted to intervene in a ruling that Bradley was taking and the incident even spilled over into the locker room after the match.

But if those types of encounters are rare, there’s no shortage of mind games that will take place over the next few days at Austin Country Club.

“It's part of it. It should be fun,” Spieth said. “There should be some gamesmanship. That's the way it is in every other sport, we just never play one-on-one or team versus team like other sports do. That's why at times it might seem way out of the ordinary. If every tournament were match play, I don't think that would be unusual.”

It also helps heat things up if opponents have some history together. On Tuesday, Rory McIlroy was asked if he’s run across any gamesmanship at the Match Play. While the Northern Irishman didn’t think there would be much trash talking going on this week, he did add with a wry smile, “Patrick Reed isn’t in my bracket.”

McIlroy and Reed went head-to-head in an epic singles duel at the 2016 Ryder Cup, which the American won 1 up. The duo traded plenty of clutch shots during the match, with Reed wagging his finger at McIlroy following a particularly lengthy birdie putt and McIlroy spurring the crowd with roars of, “I can’t hear you.”

It was an example of how chippy things can get at the Match Play that when McIlroy was asked if he had any advice for Spieth, who drew Reed in his pod this week, his answer had a bit of a sharp edge.

“Don't ask for any drops,” laughed McIlroy, a not-so-subtle reference to Reed’s comment last week at Bay Hill after being denied free relief by a rules official, “I guess my name needs to be Jordan Spieth, guys,” Reed said on Sunday.

Put another way, this is not your grandfather’s game. This is the Match Play where trash talking and gamesmanship are not only acceptable, but can also be extremely entertaining.

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Romo set to make PGA Tour debut at Punta Cana

By Will GrayMarch 20, 2018, 6:43 pm

While much of the attention in golf this week will be focused on the WGC-Dell Technologies Match Play in Austin, Tony Romo may send a few eyeballs toward the Caribbean.

The former quarterback and current CBS NFL analyst will make his PGA Tour debut this week, playing on a sponsor invite at the Corales Punta Cana Resort & Club Championship in the Dominican Republic. The exemption was announced last month when Romo played as an amateur at the AT&T Pebble Beach Pro-Am, and he's apparently been hard at work ever since.

"I'll be treating it very serious," Romo told reporters Tuesday. "My wife will tell you she hasn't seen me much over the last month. But if you know me at all, I think you know if I care about something I'm going to commit to it 100 percent. So like I said. you'll get the best I've got this week."

Romo retired from the NFL last year and plays to a plus-0.3 handicap. In addition to his participation in the Pebble Beach event, he has tried to qualify for the U.S. Open multiple times and last month played a North Texas PGA mini-tour event as an amateur.

According to Romo, one of the key differences between pro football and golf is the fact that his former position is entirely about reactive decisions, while in golf "you're trying to commit wholeheartedly before you ever pull the club out of your bag."

"I'm not worried about getting hit before I hit the ball," Romo said. "It's at my own tempo, my own speed, in this sport. Sometimes that's difficult, and sometimes that's easier depending on the situation."

Romo admitted that he would have preferred to have a couple extra weeks to prepare, but recently has made great strides in his wedge game which "was not up to any Tour standard." The first-tee jitters can't be avoided, but Romo hopes to settle in after battling nerves for the first three or four holes Thursday.

Romo hopes to derive an added comfort factor from his golf in the Dallas area, where he frequently plays with a group of Tour pros. While Steph Curry traded texts with a few pros before his tournament debut last summer on the Tour, Romo expects his phone to remain silent until he puts a score on the board.

"I think they're waiting to either tell me 'Congrats' or 'I knew it, terrible,'" Romo said. "Something along those lines. They're probably going to wait to see which way the wind's blowing before they send them."

Romo will tee off at 8:10 a.m. ET Thursday alongside Dru Love and Denny McCarthy.