Consider Titleist CEO Wally Uihlein unmoved by Mike Davis' comments about the evolution of the golf ball – and unhappy.
In a letter to the Wall Street Journal, the outlet which first published Davis' comments on Sunday, Uihlein took aim at the idea that golf ball distance gains are hurting the sport by providing an additional financial burden to courses.
"Is there any evidence to support this canard … the trickle-down cost argument?” he wrote (via Golf.com). “Where is the evidence to support the argument that golf course operating costs nationwide are being escalated due to advances in equipment technology?"
Pointing the blame elsewhere, Uihlein criticized the choices and motivations of modern architects.
"The only people that seem to be grappling with advances in technology and physical fitness are the short-sighted golf course developers and the supporting golf course architectural community who built too many golf courses where the notion of a 'championship golf course' was brought on line primarily to sell real estate," he wrote.
The Titleist CEO even went as far as to suggest that Tiger Woods' recent comments that "we need to do something about the golf ball" were motivated by the business interersts of Woods' ball sponsor, Bridgestone.
"Given Bridgestone’s very small worldwide market share and paltry presence in professional golf, it would seem logical they would have a commercial motive making the case for a reduced distance golf ball," he added.
Acushnet Holdings, Titleist's parent company, announced in September that Uihlein would be stepping down as the company's CEO at the end of this year but that he will remain on the company's board of directors.