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First Tee announces new sponsorship with Johnson & Johnson

The First Tee
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PONTE VEDRA BEACH, Fla. – The First Tee plans to expand the capacity of its programs and deepen its impact on young people through a new sponsorship with Johnson & Johnson. The sponsorship helps accelerate The First Tee’s goal of reaching 10 million more young people by 2017.

The announcement was made Wednesday at The Players Championship by Joe Louis Barrow, Jr., chief executive of The First Tee, PGA Tour commissioner Tim Finchem and Michael Sneed, vice president, global corporate affairs, Johnson & Johnson.

“At this time, one in four public high school students do not graduate on time in the United States,” Barrow said. “The First Tee is providing young people the opportunity to learn life skills and build character to help them be successful in school and in life. We are appreciative that Johnson & Johnson chose to sponsor The First Tee as we carry out our ambitious efforts to reach 10 million additional young people over the coming years.”

Last July The First Tee launched The First Tee Campaign for 10 Million Young People, an effort to reach 10 million additional young people between 2011 and 2017. With the Johnson & Johnson sponsorship, The First Tee home office will administer a matching grant program for chapters, providing $1 for every $2 raised by The First Tee chapters up to $10 million through 2015. The First Tee will also continue to grow the National School Program, which seamlessly introduces golf and core values to elementary students during physical education classes. 

For more information about The First Tee and The First Tee Campaign for 10 Million Young People, visit