BETHESDA, Md. – Although the timing is curious, coming just moments after play got underway at the U.S. Open, it seems the Heritage has finally secured a financial future.
PGA Tour commissioner Tim Finchem, along with South Carolina governor Nikki Haley, are scheduled to hold a press conference today at 1 p.m. at Harbour Town and a source with knowledge of the negotiations said the new sponsor will be the Royal Bank of Canada, which has also sponsored the Canadian Open since 2008.
The Heritage, a PGA Tour staple since 1969, did not have a sponsor for this year’s event after Verizon pulled out following the 2010 event. The tournament was played in April on reserve funds and loans from the local government.
Earlier this month tournament director Steve Wilmot told GolfChannel.com that no deadline had been set but “we are certainly into the 13th hour though.”