Industry insiders talk Tiger, Rory and Nike

By Randall MellJanuary 14, 2013, 8:27 pm

With his Nike deal becoming official Monday, Rory McIlroy pushes farther onto a stage Tiger Woods once dominated.

McIlroy isn’t just crowding Woods’ work space with his two major championships. He’s now barging into the premium marketing space Woods once ruled over almost exclusively as the game’s most valuable commodity.

Even in the new Nike commercial featuring McIlroy and Woods, we see these two titans being positioned as rivals, albeit playful rivals in an entertaining game of one-ups-manship.

“Dude, is that your real hair?” Woods asks McIlroy in the commercial.

“Is that all you got?” McIlroy asks Woods.


What's in the Bag: McIlroy's Nike equipment

Video: Tiger-Rory Nike commercial

Photos: McIlroy through the years


Here’s a look back at what industry analysts told Golfchannel.com when news first broke that McIlroy was going to be teaming  with Woods in the Nike athletes’ stable:

Scott Becher, executive vice president of Z Sports & Entertainment, a division of Zimmerman Advertising: “In many respects, this is a slow passing of the torch. Rory helps contemporize Nike in reaching a younger golf audience, but he can also, if used together with Tiger, help soften Tiger’s image for Nike . . . This is one plus one equals three for Nike.”

Rick Horrow, CEO of Horrow Sports Ventures and sports business analyst for Fox Sports and CNN: “I think it’s a win-win for everybody. For Rory, it’s an acknowledgment that he is the next great thing. For Tiger, he may get a likeability bump by being affiliated with a positive personality in a playful, human way.”

Andrew Zimbalist, an economics professor who specializes in sports at Smith College in Northampton, Mass. “If you were asking me about this Nike deal five years ago, I would be scratching my head and asking, `Why would Tiger Woods want to share the stage?’ But because of what happened in his personal life, with his golf game not being what it was, Tiger fell off the stage. This is an opportunity for Tiger, I don’t think there’s any question about it. I also think it is part of the image he is trying to create since he came out of the hospital after the accident.

“At this point, it’s fair to say Tiger is past his peak. That is not to say he’s going to decline rapidly, but his period of ascendance and domination is not what it used to be. To have somebody who is rising up, somebody who is not only a tremendous competitor, like Rory McIlroy, but somebody who is good-looking and has charisma and appeal, for Tiger to be able to hook his wagon up to McIlroy, that’s a positive for Tiger . . . If part of his image now, instead of standing by himself and promoting Nike products, if it’s doing it with somebody else by his side, that is portraying a Tiger who is now more relationally oriented.”

Bill Marshall, president of South Florida-based Team Marketing: “It’s a positive rub for Rory, Tiger and Nike. Tiger Woods is still the cornerstone of golf, regardless who Nike signs. He is still the Empire State Building in the city of golf. Whether you love Tiger or hate him, he still moves the needle in golf like no one else. He is still Nike, there’s no question about that, and the fact that Nike is enhancing its talent pool is complementary to Tiger. In appearing to be the future of golf, McIlroy is a good choice to complement Tiger.”

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Country singer Owen shoots 86 in Web.com debut

By Will GrayMay 24, 2018, 7:51 pm

Country music star Jake Owen struggled in his Web.com Tour debut, shooting a 14-over 86 in the opening round of the Nashville Golf Open.

Owen, who played as a 1 handicap earlier this year while teaming with Jordan Spieth at the AT&T Pebble Beach Pro-Am, put three balls out of bounds over his first nine holes, including two en route to a quadruple-bogey 9 on the par-5 18th hole. After making the turn in 46, Owen came home in 40 without making a single birdie.

Owen is playing as an amateur on an unrestricted sponsor exemption, the same type used by NBA superstar Steph Curry on the Web.com Tour last year and by former NFL quarterback Tony Romo this year on the PGA Tour. Curry missed the cut after rounds of 74-74 at the Ellie Mae Classic, while Romo shot 77-82 at the Corales Punta Cana Resort & Club Championship.


Full-field scores from the Nashville Golf Open


Owen tallied nine pars, six bogeys, two doubles and a quad in his opener and was the only player from the morning wave who failed to break 80. The closest player to him in the standings was two-time major champ Angel Cabrera, who opened with a 79.

While Owen struggled against a field full of professionals, he took the setback in stride and even took to Twitter in the middle of his round to fire back at some of his online critics:

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New putter propels Hoffman to Fort Worth lead

By Will GrayMay 24, 2018, 7:30 pm

After sitting at home last week, Charley Hoffman decided it was time for a change.

The veteran estimated that he has been using the same version of a Scotty Cameron putter for the last five years, but heading into this week's Fort Worth Invitational he wanted to shake things up.

"I had an idea on Sunday literally coming out here that I wanted to have a little more weight in my putter," Hoffman told reporters. "I went with one that was sort of in my bag of putters at home that I could add some weight here."

The swap provided immediate results, as Hoffman opened with a 7-under 63 while picking up more than two strokes over the field on the greens to take a one-shot lead over Emiliano Grillo, Jhonattan Vegas and Andrew Putnam. It was an all-around effort Thursday for Hoffman, as he missed only two greens in regulation and never faced a par putt longer than 5 feet.

"I was able to knock in some mid-range putts and played very solid," Hoffman said. "It was a nice, very stress-free round. It was fun to play."


Full-field scores from the Fort Worth Invitational

Fort Worth Invitational: Articles, photos and videos


Hoffman had one of the best seasons of his career in 2017, capping it with a Presidents Cup appearance and a runner-up finish at the Hero World Challenge in December. While he has made nine cuts in 12 starts this year, his T-12 finish at the Masters remains his best result as he has struggled to turn top-20s into opportunities to contend.

Hoffman is making his seventh straight appearance at Colonial, where he tied for 10th in 2015. But he had never shot better than 65 before Thursday, when his decision to switch to a heavier Scotty Cameron model seemingly put a magnet on the bottom of the cup.

"Putting is a fickle part of the game," he said. "So hopefully the good mojo continues."

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McIlroy shoots 67, two off BMW PGA lead

By Associated PressMay 24, 2018, 6:56 pm

VIRGINIA WATER, England – Rory McIlroy walked off the 18th green in disgruntled fashion, shaking his head and looking down at the ground.

Shooting a 5-under 67 at Wentworth can rarely have felt so unsatisfactory.

The four-time major winner pushed his approach shot from the middle of the fairway into the overhanging trees at the par-5 last, saw his chip clip the flag pole, then missed a 3-foot putt for birdie for a disappointing end to his first round at the BMW PGA Championship on Thursday.

McIlroy also missed out on a birdie on the par-5 17th, too. Hence his unhappiness immediately after his round, although he was only two shots off the lead held by Lucas Bjerregaard (65).


Full-field scores from the BMW PGA Championship


''Walking off the 16th green and going to No. 17 at 5 under par, it was good after being 1 over after three (holes),'' McIlroy said, before diverting away from revisiting the end of his round.

''I played really well, gave myself plenty of chances, drove it well, for the most part hit my irons a lot better than I have done, so it was nice to get off to a good start.''

McIlroy is playing the European Tour's flagship event for the first time since 2015. He won it in 2014, the year he won The Open and the PGA Championship – his most recent major victories.

After bogeying No. 3, the former top-ranked McIlroy reeled off seven birdies in 13 holes and later said the greens were in the best condition he'd seen them.

Bjerregaard, whose only win came in Portugal last year, made seven birdies in a bogey-free round – his last at No. 18 giving him the outright lead over South Africans Dean Burmester and Darren Fichardt.

Burmester earlier played his last eight holes in 6 under par – including making eagle at the 15th – to draw level with compatriot Fichardt, who was also bogey-free.

Kiradech Aphibarnrat finished 7-6 on the two par 5s to drop from the outright lead at the time to 4 under.

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Stricker opens with 65 at Colonial despite back pain

By Will GrayMay 24, 2018, 6:45 pm

After four holes of the Fort Worth Invitational, things were looking bleak for Steve Stricker.

The ageless veteran was already 1 over when he tweaked his back playing his approach to No. 13, his fourth hole of the day at Colonial Country Club. He ended up making another bogey, but at that point his score took a backseat to the health of his ailing back.

"I tried to hit a pretty solid 6-iron and got right into the impact area, and actually felt my lower back crack right where I had surgery back in 2014, pretty much right on the spot," Stricker told reporters. "Tried to walk to the green and that wasn't going so well. Kind of tightened up on me. I thought I was going to have to stop and just stand there for a minute, which I did a couple of times. It didn't look or feel very good for a while."

Slowly but surely, Stricker's back began to loosen up, and with it came a turnaround on the scorecard. Stricker had a four-hole stretch in the middle of his round that he played in 5 under, highlighted by a hole-out from the greenside bunker for eagle on the par-5 first hole. Despite the rocky start, he ended up shooting a 5-under 65 to sit two shots off the early pace set by Charley Hoffman.


Full-field scores from the Fort Worth Invitational

Fort Worth Invitational: Articles, photos and videos


"I just kept plodding along," Stricker said. "I knew there were some birdie holes out here if you can get it in the fairway. There are some short irons."

Stricker had a spot in one of the marquee early-round groups, but his score bettered both Jordan Spieth's 1-under 69 and defending champ Kevin Kisner's 2-over 72. Stricker told reporters that he planned to get his back checked after the round.

Stricker continues to straddle both the PGA Tour and PGA Tour Champions while crafting a unique schedule, and his appearance this week in Fort Worth came at the expense of skipping the Senior PGA Championnship, a major on the over-50 circuit. But Stricker won at Colonial in 2009 and has now played four straight years on what he described as one of his favorite courses.

"I like to play here. I know I'm going to play John Deere, another favorite tournament of mine, and FedEx St. Jude looks like I am going to try to play in a couple weeks, try to get in the U.S. Open," Stricker said. "So it's just kind of picking them as I go, and seeing where I want to go and seeing what feels good to me at the time."