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What in the world? Make an ace, go to outerspace

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For every hole-in-one on the PGA Tour in 2014, Quicken Loans is paying a year's worth of mortgage payments to a randomly selected entrant. 

If the story ended there, you'd think that promotion was out of this world.

Not so fast, though, because the KLM Open is offering a trip to outer space to the first player who gets a hole-in-one on the 15th hole at next week's European Tour event at Kennemer Golf & Country Club in Zandvoort, Netherlands.

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”With this prize we wish to create awareness among the public that space is now also accessible for everyone,” says Michiel Mol, from XCOR Space Expeditions. ”Journeys into space can be made starting from the end of 2015. We already have 300 bookings.”

A life-size model of the Lynx Mark 1 - an aircraft that can take off and land horizontally and will be traveling into space - will be on show next to the 15th green throughout all four rounds of the KLM Open.

Gives a whole new meaning to the phrase "reaching for the stars."