The origins of the ALS Ice Bucket Challenge

By Jason SobelAugust 19, 2014, 4:00 pm

Chris Kennedy is a professional golfer on the minor-league West Florida Tour. The 26-year-old has won three times already this year and leads the money list with $18,250 earned in 24 starts.

“It’s been a good year,” he says. “Things are starting to click a little bit. I’m starting to figure out how to play this game.”

That's nice for his burgeoning career, but it doesn't account for how he became one of the founding fathers of the Internet’s latest charitable phenomenon.

No, for that we must trace the circuitous and fortuitous route of a single $100 donation and how social media has turned it into $22 million and counting.

Just over a month ago, Kennedy’s trainer, James Whatmore, was assigned to complete the Ice Bucket Challenge. A fad rapidly sweeping the nation, it consisted of a person pouring ice water over his head, then passing on the challenge to someone else. It was not only harmless, but philanthropic. Anyone who failed to complete the challenge in 24 hours was required to make a donation to their favorite charity. Even those who completed it often made a contribution.

Whatmore doused himself in ice water and passed it on to Jon Bullas, Kennedy’s swing coach. Then Bullas passed it on to Kennedy. On July 14, Kennedy recorded video of himself taking the Ice Bucket Challenge. He then called out three others, including his wife’s cousin, Jeanette Senerchia, whose husband, Anthony, is suffering from amyotrophic lateral sclerosis – more commonly known as ALS.



Kennedy then kicked in $100 to help fight a disease which so far has no cure.

Meanwhile, Senerchia completed her challenge and posted the video to Facebook, retaining a connection to ALS with a donation to the non-profit organization that she and Anthony started to help underprivileged families who are suffering from the disease.

Residents of their Pelham, N.Y., neighborhood rallied around the Senerchias. Anthony’s three brothers completed the challenge. Old high school teachers. Parents, kids, entire families.

“Everybody came together in our community,” Senerchia beams. “We couldn’t keep up with all the videos.”

Kennedy’s wife, Ariana, started a YouTube channel and had about 400 videos collected after a single week. More and more people added to it each day.

Through it all, none of them changed the charity. They all kept donating to ALS and spreading the word about a deadly disease.

Not long after, these videos started clogging the social media pages of Pat Quinn, an ALS sufferer who has many connections in that community. He passed it on to Pete Frates, a former Boston College baseball captain, who in turn passed it on to various athletes and celebrities.

And that’s where the Ice Bucket Challenge really took off. That’s where it officially became the ALS Ice Bucket Challenge.

That’s how everyone from LeBron James to Oprah Winfrey to Justin Bieber - even Tiger Woods and Rory McIlroy together - has taken to pouring icy water over their heads in the name of charity.

That’s how a largely underfunded cause has turned into the fastest growing charitable campaigns in the world right now.

That’s how a $100 donation has morphed into more than $22 million in just over a month.

“The real story here is that donations are up 766 percent, which is crazy,” Kennedy says. “It’s been a little overwhelming, but obviously we’re all very proud of how it started and what it’s gotten to. It’s going to fund some research and help families. Hopefully it will help a lot of people. It’s been crazy, but in a good way.”

“It’s much needed attention for ALS,” Jeanette agrees. “I feel like it’s getting recognition that it desperately needs. We need more funding for research and we need to find a cure.”

That’s not all the ALS Ice Bucket Challenge has done.

Anthony has been fighting ALS for 11 years now, which is two or three times longer than most who are diagnosed with the disease are usually given to live.

He can still walk,  but he needs a wheelchair when going longer distances. He can still talk, but his speech is impaired.

This latest craze has not only kept Anthony up past midnight lately, clicking all over the Internet to find the newest challenges, it’s given him a new lease on life.

“He’s always been kind of quiet and to himself,” his wife explains. “But he said he actually feels more comfortable going out and sitting in a restaurant now, because everyone in town knows about his disease. It’s not just about the money. He feels more comfortable in his own skin. He doesn’t feel like he has to hide from people.”

This isn’t just a story about how $100 has become $22 million and counting. It’s a story about raising awareness for a deadly disease and how an entire world can feel like one tight-knit community when it comes together for a cause.

As Jeanette Senerchia says, “I know people are like, 'We’re so tired of this thing.' But at the end of the day, we’re raising money and getting the word out. If one person learns about it, then it’s a win.”

Donations to The Anthony Senerchia Jr. Charitable Foundation (a non-profit foundation) can be sent to: 417 Ninth Avenue. Pelham, NY 10803. The Ice for Ant Senerchia YouTube channel can be found here.

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After Further Review: Spieth needs a break

By Golf Channel DigitalJune 25, 2018, 1:11 am

Each week, GolfChannel.com takes a look back at the week in golf. Here's what's weighing on our writers' minds.

On Jordan Spieth's much-needed break ...

Jordan Spieth is heading for a break, and that’s probably a good thing.

Spieth just wrapped a run of six events in seven weeks that featured largely underwhelming results. A third-place finish at the Masters that stemmed from a nearly-historic final round deflects attention away from the fact that Spieth has yet to enter a final round this year less than six shots off the lead.

A return to his home state didn’t work, nor did a fight against par at Shinnecock or a title defense outside Hartford where everything went so well a year ago. His putting woes appear to have bottomed out, as Spieth finished 21st in putting at Travelers, but now the alignment issue that plagued his putting appears to have bled into other parts of his game.

So heading into another title defense next month at Carnoustie, Spieth plans to take some time off and re-evaluate. Given how fast things turned around last summer, that might prove to be just what he needs. - Will Gray


On the difference between this week and last week ...

There wasn’t a single outraged tweet, not a lone voice of descent on social media following Bubba Watson’s victory at the Travelers Championship, a 17-under par masterpiece that included a closing loop of 30.

Nobody declared that golf was broken, no one proclaimed the royal and ancient game a victim of technology and the age of uber athletes. The only response was appreciation for what Watson, a bomber in the truest form, was able to accomplish.

At 6,840 yards, TPC River Highlands was built for fun, not speed. Without wild weather or ill-advised hole locations and greens baked to extinction, this is what the best players in the game do, and yet no one seemed outraged. Weird. - Rex Hoggard


On the emergence of another LPGA phenom ...

Add another young star to the favorites list heading to the KPMG Women’s PGA Championship at Kemper Lakes outside Chicago next week.

Nasa Hataoka, the 19-year-old Japanese standout who needed her rookie season last year to acclimate to the LPGA, broke through for her first LPGA title Sunday at the Walmart NW Arkansas Championship.

This wasn’t a surprise to LPGA followers. Hataoka won the Japan Women’s Open when she was 17, the first amateur to win a major on the Japan LPGA Tour, and she has been trending up this year.

Her tie for 10th at the U.S. Women’s Open three weeks ago was her fourth consecutive top-10 finish. She won going away in Arkansas, beating a deep field that included the top nine in the Rolex Women’s World Rankings. She outplayed world No. 2 Ariya Jutanugarn and No. 3 Lexi Thompson on Sunday. - Randall Mell

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Bubba waiting for Furyk's text about Ryder Cup

By Will GrayJune 25, 2018, 12:39 am

CROMWELL, Conn. – After winning his third PGA Tour title in the span of five months, Bubba Watson is now waiting by his phone.

Watson’s victory at the Travelers Championship, his third at TPC River Highlands since 2010, accompanies recent victories at both the Genesis Open and WGC-Dell Technologies Match Play from earlier this year. It also moved the southpaw from No. 7 to No. 5 in the latest U.S. Ryder Cup standings, with the top eight after the PGA Championship qualifying automatically.

After serving as an assistant captain at Hazeltine despite ranking No. 7 in the world at the time, Watson made it clear that he hopes to have removed any doubt about returning to the role of player when the biennial matches head to Paris this fall.


Full-field scores from the Travelers Championship

Travelers Championship: Articles, photos and videos


“It still says in my phone that (U.S. captain) Jim (Furyk) hasn’t texted me yet. So I’d really like for him to say I’m going to pick you no matter what,” Watson said. “The motivation is I’ve never won a Ryder Cup, so making the Ryder Cup team and trying to win a Ryder Cup as a player would be another tournament victory to me. It would be a major championship to me just because I’ve never done it, been a part of it.”

Watson turns 40 in November, and while he reiterated that his playing career might not extend too far into the future as he looks to spend more time at home with son Caleb and daughter Dakota, he’s also hoping to make an Olympic return in Tokyo in 2020 after representing the U.S. in Rio two years ago.

“Talking about the Olympics coming up, that’s motivating me,” he said. “It was the best experience of my life to watch all the other events, and then the golf tournament got in the way. I’d love to do it again. I’d love to watch all the events and then have to play golf as well.”

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Casey comes up short (again) to Bubba at Travelers

By Will GrayJune 25, 2018, 12:07 am

CROMWELL, Conn. – Staked to a four-shot lead entering the final round of the Travelers Championship, Paul Casey watched his opening tee shot bounce off a wooden wall and back into the middle of the fairway, then rolled in a 21-foot birdie putt off the fringe.

At the time, it appeared to be a not-so-subtle indicator that Casey was finally going to get his hands on a trophy that has barely eluded him in the past. Instead it turned out to be the lone highlight of a miserable round that left the Englishman behind only Bubba Watson at TPC River Highlands for the second time in the last four years.

Casey shot the low round of the tournament with a third-round 62 that distanced him from the field, but that opening birdie turned out to be his only one of the day as he stalled out and ultimately finished three shots behind Watson, to whom he lost here in a playoff in 2015.

Casey’s score was 10 shots worse than Saturday, as a 2-over 72 beat only five people among the 73 others to play the final round.


Full-field scores from the Travelers Championship

Travelers Championship: Articles, photos and videos


“I mean, I fought as hard as I could, which I’m proud of,” Casey said. “Not many times you put me on a golf course and I only make one birdie. I don’t know. I’d be frustrated with that in last week’s event, but it is what it is.”

Casey led by as many as five after his opening birdie, but he needed to make a 28-foot par save on No. 10 simply to maintain a one-shot edge over a hard-charging Watson. The two men were tied as Casey headed to the 16th tee, but his bogeys on Nos. 16 and 17 combined with a closing birdie from Watson meant the tournament was out of reach before Casey even reached the final tee.

Casey explained that a “bad night of sleep” led to some neck pain that affected his warm-up session but didn’t impact the actual round.

“Just frustrating I didn’t have more,” he said. “Didn’t have a comfortable swing to go out there and do something with.”

Casey won earlier this year at the Valspar Championship to end a PGA Tour victory drought that dated back to 2009, but after being denied a second victory in short succession when he appeared to have one hand on the trophy, he hopes to turn frustration into further success before turning the page to 2019.

“I’m probably even more fired up than I was post-Tampa to get another victory. This is only going to be more fuel,” Casey said. “I’ve got 12 events or something the rest of the year. So ask me again in November, and if I don’t have another victory, then I will be disappointed. This is merely kind of posturing for what could be a very good climax.”

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Bubba thrives in his comfort zone

By Will GrayJune 25, 2018, 12:02 am

CROMWELL, Conn. – The 1:20 p.m. pairing Sunday at TPC River Highlands spanned the spectrum on the PGA Tour. In one corner stood science. Bryson DeChambeau, whose quantitative approach to golf seemingly knows no bounds, was looking to add another victory after winning a playoff earlier this month at Jack’s Place.

On the other side was art.

Bubba Watson doesn’t float golf balls in Epsom salt to identify minor imperfections. He doesn’t break out a compass to find the slightest errors in the Tour-supplied pin sheet. Even when he texts caddie Ted Scott, he prefers to use voice text rather than rely on his admittedly sub-optimal spelling.

But strolling along one of his favorite landscapes, Bubba the artist came out on top. Again.

Watson is in the midst of a resurgent season, one that already included a third victory at one of his favorite haunts in Riviera Country Club. It featured a decisive run through the bracket at the WGC-Dell Technologies Match Play, and a return to the leaderboards at Augusta National where he fell short of a third green jacket.

It only makes sense, then, that he’d build upon that burgeoning momentum at the Travelers Championship, where he earned his first PGA Tour victory in 2010 and Sunday joined Billy Casper as the tournament’s only three-time champ with a final-round 63 to catch and pass Paul Casey.

This is a place where Watson can bomb drives by feel and carve short irons at will, and one where he officially put his stamp on the best season to date on Tour.

“His hand-eye coordination is by far one of the best I’ve ever seen,” DeChambeau said. “You’ve got me who was just struggling off the tee, and he’s just swiping shots down there. It was cool to watch. I wish I could do that. I probably could do that, but I just don’t feel like I’d be as consistent as he is.”


Full-field scores from the Travelers Championship

Travelers Championship: Articles, photos and videos


Consistency wasn’t an apt descriptor a year ago, as Watson went from two-time major champ to completely off the radar. His world ranking, which began last year at No. 10 and is now back up to No. 13 after he became the first three-time winner this season, fell as far as 117th before his win at Riviera in February.

Watson attributes much of the turnaround to a change in health. Never really one to tip the scales, he lost 25 pounds in a three-month span last year while battling an undisclosed health concern. After putting some of the weight back on, he’s now able to focus more of his time and energy on fine-tuning one of the Tour’s most distinctive approaches.

“Anytime any of these guys kind of get comfortable with just being them, and golf is secondary in a sense, it helps them reach their potential,” said Scott. “I think the hype and the pressure can sometimes put things out of sort. And right now he’s just very comfortable with who he is as a person, and I think in his life. It helps him relax on the golf course.”

What Watson doesn’t prefer to mention is the equipment change he made that serves as a not-so-subtle line of demarcation. The southpaw turned heads at the end of 2016 when he agreed to play a colored Volvik ball on Tour during the 2017 season, only to watch his results fall off a cliff. A return to the Titleist ball he previously used has coincided with some of the best results of his 12-year career.

“I don’t think it has had any (role) in my success,” Watson said. “My clubs weren’t going the distance that I used to. I couldn’t shape it the way I want to. Luckily for me, I know the problem, and the problem was with health and not all these other things.”

But regardless of the true source of his turnaround, Watson is back to doing what he does best. That includes carving up the handful of venues that most fit his unique eye, be they lined by thick kikuyu rough outside Los Angeles or dotted with menacing water hazards outside Hartford.

The artistic touch was on full display with his final swing of the day. Facing exactly 71 yards to a pin tucked barely over the edge of a yawning bunker on No. 18, Watson laid the face open on his 63-degree wedge and hit a cut shot that spun and checked to inside 3 feet.

“Teddy put his arm around me, like, ‘That was an amazing shot,’” Watson said. “He’s seen a lot of shots, he’s been out here for many years. So for him to realize it, and other players to text me and realize it, it was special.”

While it seemed at the time like a shot that gave Watson a glimmer of hope in his pursuit of Casey, it ultimately turned out to be the final highlight of a three-shot victory. It’s the type of shot that few, if any, of his peers can visualize, let alone execute with such exact precision with the tournament hanging in the balance.

It’s the type of shot that separates Watson – the quirky left-hander with the pink driver who openly talks about his struggles with on-course focus and abhors few things more than trying to hit a straight shot – from even the best in the game when things are firing on all cylinders.

“The skills have always been there, as you know. But he’s just more relaxed now,” Scott said. “And when these guys, obviously when they enjoy it, they can play at their best and not get too stressed.”