Ask John Edwards or Bernie Madoff; when people think far better of someone or some place than the facts warrant, there can be a gulf between reality and perception. But what happens when it’s the opposite, when people think far worse of some place than the facts warrant? In
This past April 20, when the oil spilled in the Gulf, the people who make their living off of golf on
But it wasn’t long before the folks who book golf trips in
Hard times are nothing new for the people in the golf business in
But this go-around is something different, because there is no oil washing up on the beaches. They’ve seen few, if any tar balls. This time, they aren’t battling reality; they are battling perception. And that can be a bit trickier. Public Relations is the art of letting people know what is happening. What’s the best way to get the word out that something is not?
In some ways, Katrina was easier to deal with, catastrophic, but straight-forward. Removing trees from fairways? That’s easy. Re-seeding greens? Easy. Rebuilding clubhouses? Costly, but easy. But the people in the golf business in Mississippi now have a different sort of challenge in front of them: letting folks who would ordinarily be booking vacations there right about now know that what they think is a problem, isn’t an issue at all.Talk about tarred with the wrong brush.