LPGA Unveils New Logo
We designed a logo that represents the power, strength and athleticism of our LPGA athletes, and with the use of the bold colors, highlights our international membership and global business, said LPGA Commissioner Carolyn F. Bivens. This new logo underscores the changes in women's sports and the LPGA in recent years, and communicates the LPGA's bright future.
The sleek new logo, which features an effortless, bold stroke-form of a female golfer, was designed to reflect the power, energy and contemporary lifestyle of the LPGA athlete. For the first time in the association's 58 years, the LPGA's primary mark will not be enclosed in a frame, representing a future with limitless potential.
The colorful new logo, the fourth in the LPGA's 58-year history, will be transitioned into the LPGA business at LPGA headquarters in Daytona Beach, Fla., on LPGA.com, via implementation by the LPGA membership and at LPGA tournaments around the world. The LPGA-owned and operated 2007 season-ending ADT Championship in November at Trump International Golf Club in West Palm Beach, Fla., will mark the first event to fully display the new LPGA logo.
Throughout the creative-design process, we sought a logo that offered a balance between the classic and traditional nature of the sport, but also captured the passion and drive of today's LPGA members, said Bill Susetka, the LPGA's chief marketing officer. We also needed a logo that we could easily reproduce on merchandise, billboards and signage, and one that could carry its meaning to all points around the world. We've achieved this with our new logo.
Of all the prestigious brand development assignments that we've been fortunate enough to work on over the years, the LPGA is among the most exciting, said Ed O'Hara, SME's chief creative officer and senior partner. The new logo is a dramatic expression of the special and unique attributes of the brand, and truly symbolizes the LPGA's brand promise of showcasing the very best in women's golf.
Fans do not have to wait until the ADT Championship to catch their first glimpse of the striking new logo. A wide array of official LPGA merchandise and golf-related items are available for the first time today via the LPGA's new online pro shop: www.LPGAproshop.com. A wide array of LPGA-branded apparel and golf-related items are now available on the Web site.
The logo redesign, the first since 1992, and LPGA Pro Shop launch are part of the organization's on-going branding initiatives that reinforce the LPGA as one of the world's most dynamic sports brands.
Weather extends Barbasol to Monday finish
NICHOLASVILLE, Ky. - A thunderstorm has suspended the fourth round of the PGA Tour's Barbasol Championship until Monday morning.
Sunday's third stoppage of play at Champions Trace at Keene Trace Golf Club came with the four leaders - Hunter Mahan, Robert Streb, Tom Lovelady and Troy Merritt at 18 under par - and four other contenders waiting to begin the round.
The tournament will resume at 7:30 a.m. on Monday. Lightning caused one delay, and play was stopped earlier in the afternoon to clear water that accumulated on the course following a morning of steady and sometimes-heavy rain.
Inclement weather has plagued the tournament throughout the weekend. The second round was completed Saturday morning after being suspended by thunderstorms late Friday afternoon.
The resumption will mark the PGA Tour's second Monday finish this season. Jason Day won the Farmers Insurance Open in January after darkness delayed the sixth playoff hole, and he needed just 13 minutes to claim the victory.
Watch: Spectator films as Woods' shot hits him
It was a collision watched by millions of fans on television, and one that came at a pivotal juncture as Tiger Woods sought to win The Open. It also gave Colin Hauck the story of a lifetime.
Hauck was among dozens of fans situated along the left side of the 11th hole during the final round at Carnoustie as the pairing of Woods and Francesco Molinari hit their approach shots. After 10 holes of nearly flawless golf, Woods missed the fairway off the tee and then pulled his iron well left of the target.
The ball made square contact with Hauck, who hours later tweeted a video showing the entire sequence - even as he continued to record after Woods' shot sent him tumbling to the ground:
The bounce initially appeared fortuitous for Woods, as his ball bounded away from thicker rough and back toward the green. But an ambitious flop shot came up short, and he eventually made a double bogey to go from leading by a shot to trailing by one. He ultimately shot an even-par 71, tying for sixth two shots behind Molinari.
For his efforts as a human shield, Hauck received a signed glove and a handshake from Woods - not to mention a firsthand video account that will be sure to spark plenty of conversations in the coming years.
Molinari retirement plan: coffee, books and Twitter
After breaking through for his first career major, Francesco Molinari now has a five-year exemption on the PGA Tour, a 10-year exemption in Europe and has solidified his standing as one of the best players in the world.
But not too long ago, the 35-year-old Italian was apparently thinking about life after golf.
Shortly after Molinari rolled in a final birdie putt to close out a two-shot victory at The Open, fellow Tour player Wesley Bryan tweeted a picture of a note that he wrote after the two played together during the third round of the WGC-HSBC Champions in China in October. In it, Bryan shared Molinari's plans to retire as early as 2020 to hang out at cafes and "become a Twitter troll":
Molinari is active on the social media platform, with more than 5,600 tweets sent out to nearly 150,000 followers since joining in 2010. But after lifting the claret jug at Carnoustie, it appears one of the few downsides of Molinari's victory is that the golf world won't get to see the veteran turn into a caffeinated, well-read troll anytime soon.
Molinari had previously avoided Carnoustie on purpose
CARNOUSTIE, Scotland – Sometimes a course just fits a player’s eye. They can’t really describe why, but more often than not it leads to solid finishes.
Francesco Molinari’s relationship with Carnoustie isn’t like that.
The Italian played his first major at Carnoustie, widely considered the toughest of all The Open venues, in 2007, and his first impression hasn’t really changed.
“There was nothing comforting about it,” he said on Sunday following a final-round 69 that lifted him to a two-stroke victory.
In fact, following that first exposure to the Angus coast brute, Molinari has tried to avoid Carnoustie, largely skipping the Dunhill Links Championship, one of the European Tour’s marquee events, throughout his career.
“To be completely honest, it's one of the reasons why I didn't play the Dunhill Links in the last few years, because I got beaten up around here a few times in the past,” he said. “I didn't particularly enjoy that feeling. It's a really tough course. You can try and play smart golf, but some shots, you just have to hit it straight. There's no way around it. You can't really hide.”
Molinari’s relative dislike for the layout makes his performance this week even more impressive considering he played his last 37 holes bogey-free.
“To play the weekend bogey-free, it's unthinkable, to be honest. So very proud of today,” he said.