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Darren Rovell - January 31, 2012

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Rovell is the Sports Business Reporter for CNBC. Robert Rock won in Abu Dhabi and one of the biggest stories is the fact that he does not wear a hat. It has become harder for a guy like Robert Rock to get a hat sponsor these days and the fact is he may be helping himself more by not wearing a hat. Right now, he could probably get $5,000 for a deal to wear a logo on his hat because he is at this point not a huge name. In the long term, he may be able to make money on this part of his endorsement because if he wins more, more people will be interesting in investing in him. If you top 10 in the world, you will get hat deals but if you are not, it is highly unlikely that you will because of the current state of the economy.

The PGA Merchandise Show was last week and Rovell was in Orlando for it last week. He said that he was very surprised to see how big it continues to be despite the state of the economy and also there are some people who are seemingly delusional with their ideas. He loved a product that a company called Dancin' Dogg offered the OptiShot Infrared Golf Simulator ( at an affordable price of $5,000. Loudmouth Golf continues to impress and they are now about more than just John Daly. Cobra Puma Golf is another company that impressed him.

Looking ahead this year, he thinks that the young players like Rickie Fowler and Rory McIlroy will be able to possibly inspire a lot of young fans to go from spectators to golfers and if they are able to win, it will be interesting to see the impact on the number of young players in the United States.

When it comes to Prop Bets for the Super Bowl, he does not tend to be a fan of them – he is notably not a fan of the bet about whether or not the Stock Market will go up or down the Monday after the Super Bowl. The one bet he is interested in, however, is the coin toss.