Golf Channel Posts Most-Watched Second Quarter Ever

By Golf Channel Public RelationsJune 29, 2016, 4:00 pm

Most-Watched June Ever Helps Drive Second Quarter to Record Viewership

Golf Channel Digital Garners Sixth Straight Quarter of Year-over-Year Gains

ORLANDO, Fla. (June 29, 2016) – Golf Channel’s momentum in 2016 continues to build with the network’s most-watched second quarter in the 21-year history of the network. For posting year-over-year gains, this represents the fifth straight quarter and the 16th of past 22 quarters since Golf Channel joined the NBC Sports Group in 2011. Ultimately, Golf Channel drew more than 24 million unique viewers in second quarter (+3% vs. 2Q ’15; +9% vs. 1Q’16), and had 51 programs average more than a half million viewers (+31% vs. 2Q ’15), according to data released by The Nielsen Company.

“We take great pride in Golf Channel’s continued momentum, and it demonstrates that the investment in high-quality programming is recognized by more and more loyal viewers,” said Mike McCarley, president, golf, NBC Sports Group. “Our comprehensive coverage of our upcoming slate of marquee events will position Golf Channel to set yet another viewership record in third quarter and carry this momentum forward.”

Golf Channel’s & NBC Sports’ Unprecedented 12-Week Stretch

  • The Open, Golf Channel’s first coverage of a men’s major championship (July 14-17)
  • Golf’s return to the Olympics with full coverage of both the men’s and women’s competitions in Rio (August 5-21)
  • The conclusion of the PGA Tour’s season with the FedExCup Playoffs (August 25-Sept. 25)
  • 2016 Ryder Cup outside Minneapolis to cap this stretch (Sept. 30-Oct. 2)

Golf Channel Viewership: Most-Watched Second Quarter Ever

For 24-hour Total Day (6AM-6AM), 125,000 average viewers per minute were tuned in to Golf Channel during second quarter, a +1% increase vs. 2Q 2015. This growth was driven by the most-watched April and June ever, along with these year-over-year gains:

  • PGA TOUR: +5%
  • PGA TOUR Champions: +20%
  • European Tour: +8%
  • LPGA Tour: +6%
  • Millennials (P25-34): +29%
  • Prime viewership (8P-11P): +7%
  • Retained No. 1 ranking for quarter, delivering most-affluent audience in television in Total Day and Primetime

Golf Channel Digital: Video and Streaming Fueling Growth

  • Pacing to post its best quarter on record for minutes streamed, video starts and average monthly unique devices (Month and Quarter end officially on June 30)
  • This will be the 6th straight quarter of growth for live streaming
  • Total minutes streamed reached 53M; +19% from 2Q15, and +2% from 1Q16
  • Video starts reached 16M; +37% from 2Q15, and +56% vs. 1Q16
  • Average monthly uniques for 2Q are 6.0M; +3% vs 2Q15, and +38% vs. 1Q16

NCAA Men’s and Women’s Golf Championships:

  • Live Coverage of the Men’s Championship (218,000 average viewers) is +70% vs. 2015.
  • Live coverage of the Men’s Wednesday night final match delivered 325,000 viewers per minute (+139% year over year).
  • Live Coverage of the Women’s Championship (152,000 average viewers) is +12% compared to 2015.
  • Live coverage of the Women’s Wednesday night final match delivered 249,000 viewers per minute (+25% from last year).

KPMG Women’s PGA Championship: Second Most-Viewed Women’s Golf Event since June 2014:

  • The 2016 KMPG Women’s PGA Championship aired across Golf Channel and NBC for the 2nd year and was seen by 6.1 million unique viewers. That’s the second largest audience for a women’s golf event since NBC/ESPN’s coverage of the US Women’s Open in 2014 (9.8 mm) and the first time since 2010 that any LPGA Tour major other than US Women’s Open was seen by more than 6 million viewers.

ABOUT GOLF CHANNEL

Golf Channel is a multimedia, golf entertainment and services company based in Orlando, Fla. Serving the most-affluent audience in all of television, Golf Channel – co-founded by Arnold Palmer in 1995 and now part of NBC Sports Group – is available in more than 200 million homes in 84 countries and 11 languages around the world. Golf Channel features more live golf coverage than all other networks combined, including tournament action from the PGA TOUR, LPGA Tour, The Open Championship, Olympics, and Ryder Cup, as well as high-quality news, instruction and original programming. Golf Channel’s digital platforms, headed by GolfChannel.com, deliver unmatched coverage of the world of golf. Fans are able to enjoy 24/7 live streaming of Golf Channel content through Golf Live Extra and NBC Sports Live Extra and select programming is simulcast via SiriusXM’s PGA TOUR Radio. In addition, Golf Channel connects the world to golf through a wide array of digital and lifestyle services including Golf Channel Mobile, a comprehensive app covering golf’s latest headlines, scores and analysis; GolfNow, the world’s largest online tee time booking platform and golf course technology partner, which includes the GolfNow Mobile App, featuring on-course GPS tracking, in-round scoring and game tracking; GolfAdvisor.com, the world’s largest golf course ratings and review resource for golfers, by golfers; a North American network of Golf Channel Academy instructional facilities; and Golf Channel Am Tour, the world’s largest amateur golf tour.

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Watch: Moore does impressions of Tiger, Poults, Bubba

By Grill Room TeamJuly 16, 2018, 10:36 pm
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Johnson begins Open week as 12/1 betting favorite

By Will GrayJuly 16, 2018, 5:15 pm

Dustin Johnson heads into The Open as the top-ranked player in the world, and he's also an understandable betting favorite as he looks to win a second career major.

Johnson has not played since the U.S. Open, where he led by four shots at the halfway point and eventually finished third. He has three top-10 finishes in nine Open appearances, notably a T-2 finish at Royal St. George's in 2011.

Johnson opened as a 12/1 favorite when the Westgate Las Vegas Superbook first published odds for Carnoustie after the U.S. Open, and he remains at that number with the first round just three days away.

Here's a look at the latest odds on some of the other top contenders, according to the Westgate:

12/1: Dustin Johnson

16/1: Rory McIlroy, Rickie Fowler, Justin Rose

20/1: Jordan Spieth, Justin Thomas, Tommy Fleetwood, Brooks Koepka, Jon Rahm

25/1: Jason Day, Henrik Stenson, Tiger Woods

30/1: Sergio Garcia, Francesco Molinari, Paul Casey, Alex Noren, Patrick Reed

40/1: Hideki Matsuyama, Marc Leishman, Branden Grace, Tyrrell Hatton

50/1: Phil Mickelson, Ian Poulter, Matthew Fitzpatrick

60/1: Russell Knox, Louis Oosthuizen, Matt Kuchar, Bryson DeChambeau, Zach Johnson, Tony Finau, Bubba Watson

80/1: Lee Westwood, Adam Scott, Patrick Cantlay, Rafael Cabrera-Bello, Thomas Pieters, Xander Schauffele

100/1: Shane Lowry, Webb Simpson, Brandt Snedeker, Ryan Fox, Thorbjorn Olesen

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Woods needs top-10 at Open to qualify for WGC

By Will GrayJuly 16, 2018, 4:34 pm

If Tiger Woods is going to qualify for the final WGC-Bridgestone Invitational at Firestone Country Club, he'll need to do something he hasn't done in five years this week at The Open.

Woods has won eight times at Firestone, including his most recent PGA Tour victory in 2013, and has openly stated that he would like to qualify for the no-cut event in Akron before it shifts to Memphis next year. But in order to do so, Woods will need to move into the top 50 in the Official World Golf Ranking after this week's event at Carnoustie.

Woods is currently ranked No. 71 in the world, down two spots from last week, and based on projections it means that he'll need to finish no worse than a tie for eighth to have a chance of cracking the top 50. Woods' last top-10 finish at a major came at the 2013 Open at Muirfield, where he tied for sixth.


Updated Official World Golf Ranking


There are actually two OWGR cutoffs for the Bridgestone, July 23 and July 30. That means that Woods could theoretically still add a start at next week's RBC Canadian Open to chase a spot in the top 50, but he has said on multiple occasions that this week will be his last start of the month. The WGC-Bridgestone Invitational will be played Aug. 2-5.

There wasn't much movement in the world rankings last week, with the top 10 staying the same heading into the season's third major. Dustin Johnson remains world No. 1, followed by Justin Thomas, Justin Rose, Brooks Koepka and Jon Rahm. Defending Open champ Jordan Spieth is ranked sixth, with Rickie Fowler, Rory McIlroy, Jason Day and Tommy Fleetwood rounding out the top 10.

Despite taking the week off, Sweden's Alex Noren moved up three spots from No. 14 to No. 11, passing Patrick Reed, Bubba Watson and Paul Casey.

John Deere Classic champ Michael Kim went from No. 473 to No. 215 in the latest rankings, while South African Brandon Stone jumped from 371st to 110th with his win at the Scottish Open.

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Spieth takes familiar break ahead of Open defense

By Rex HoggardJuly 16, 2018, 3:50 pm

CARNOUSTIE, Scotland – As his title chances seemed to be slipping away during the final round of last year’s Open Championship, Jordan Spieth’s caddie took a moment to remind him who he was.

Following a bogey at No. 13, Michael Greller referenced a recent vacation he’d taken to Mexico where he’d spent time with Michael Phelps and Michael Jordan and why he deserved to be among that group of singular athletes.

Spieth, who won last year’s Open, decided to continue the tradition, spending time in Cabo again before this week’s championship.


Full coverage of the 147th Open Championship


“I kind of went through the same schedule,” Spieth said on Monday at Carnoustie. “It was nice to have a little vacation.”

Spieth hasn’t played since the Travelers Championship; instead he attended the Special Olympics USA Games earlier this month in Seattle with his sister. It was Spieth’s first time back to the Pacific Northwest since he won the 2015 U.S. Open.

“I went out to Chambers Bay with [Greller],” Spieth said. “We kind of walked down the 18th hole. It was cool reliving those memories.”

But most of all Spieth said he needed a break after a particularly tough season.

“I had the itch to get back to it after a couple weeks of not really working,” he said. “It was nice to kind of have that itch to get back.”