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Equipment Insider

GolfTec

GOLFTEC unveils OptiMotion, a new wireless motion-capture technology

GOLFTEC has rolled out OptiMotion, a motion-tracking innovation related to swing measurement and golf instruction.

PXG irons

PXG brings back Xtreme Dark finish for the 0311 GEN4 family

Black is back. PXG is re-introducing an optional matte-black finish to its flagship 0311 GEN4 irons.

TaylorMade SIM2 drivers

TaylorMade releases new SIM2 drivers, fairway woods and irons

TaylorMade has announced its new line of SIM2 drivers, fairway woods and irons.

What's in the bag: Mayakoba winner Hovland

Viktor Hovland won the Mayakoba Golf Classic for his second career win on the PGA Tour. Here's a look inside the winning bag.

What's in the bag: RSM Classic winner Streb

Here's a look inside the winning golf bag of RSM Classic winner Robert Streb.

AVX

Titleist's AVX golf ball gets speed, spin boosts

The new Titleist AVX golf ball is designed for more ball speed, distance and spin around the greens.

Rose signs putter-only deal with Axis1 Golf

Axis1 Golf announced Monday a putter-only deal with world No. 8 Justin Rose.

Winner's bag: Bermuda Championship winner Todd

Brendon Todd had it rolling Sunday in the final round of the inaugural Bermuda Championship, carding a 9-under 62 to win by four shots over Harry Higgs. Here's a look inside his bag.

True Temper unifies under True Sports, acquires Accra shafts

True Sports, the parent company of leading golf shaft manufacturer True Temper, announced the acquisition of Accra Golf Shafts and its parent company, Premium Golf Management Co.

Criquet Shirts, Mercer Baggs

BMX pro Ross entertainingly shows Criquet Shirts' line and versatility

How do you handle the summer heat? BMX professional Aaron Ross shows you in his Criquet Shirts apparel. Mercer Baggs with the story.

Winner's bag: Canadian Open champ McIlroy

Rory McIlroy won the RBC Canadian Open on Sunday at Hamilton Golf and Country Club. Here are the golf clubs he used to win.

Adidas creates golf shoe using upcycled plastic

Adidas has teamed up with Parley for the Oceans to create a limited-edition version of its Tour360 XT golf shoe.

What's in the bag: Waste Management Phoenix Open winner Rickie Fowler

Rickie Fowler won the Waste Management  Phoenix Open. Here's a look inside of his bag.

Bridgestone e12 ball ‘revitalizing the distance category’

Bridgestone excited to roll out a mid-price point golf ball that is the 'best of both worlds.'

Garmin Approach G80 rangefinder measures ball and clubhead speed

The new Garmin rangefinder adds a new never-before-seen feature: Radar.