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Golf Marketing Minute

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Marketing Minute: Tour pushes social media

In this Golf Marketing Minute, Rick Horrow discusses how the PGA Tour has become one of the leading rights-holders when it comes to fan engagement on digital platforms.

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Marketing Minute: PGA Tour adds StrackaLine

In this Golf Marketing Minute, details a details a deal between the PGA Tour and StrackaLine that will bring fans even closer to the action.

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Marketing Minute: Frys.com opens the season

In this Golf Marketing Minute, Rick Horrow discusses how tech giant Frys.com is enjoying its title sponsor relationship with the PGA Tour.

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Golf Marketing Minute: Chesters signs with Nike

In this Golf Marketing Minute, Rick Horrow examines the partnership between two-time European Amateur Champion Ashley Chesters and Nike.

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How the PGA Tour connects with fans socially

In this week's Golf Marketing Minute, Rick Horrow explains how the PGA Tour used the hashtag #FedExCup to connect with fans and build brands on social media.