Johnston talks about the Arnold Palmer brand
March 17, 2017
Arnold Palmer's agent and chairman of Arnold Palmer Enterprises Alastair Johnston explains why he wanted to market Arnold Palmer as a success and not just as a winner.
Video:
Alastair Johnston explains the Arnold Palmer brand
Arnold Palmer's agent and chairman of Arnold Palmer Enterprises Alastair Johnston explains why he wanted to market Arnold Palmer as a success and not just as a winner.
