The Deutsche Bank Championship will have a new name in 2017.
EMC Corporation, a company that provides businesses with tools to manage and protect data, will take over the reigns of the Labor Day weekend tournament and it will continue to be the second event in the FedEx Cup Playoffs. The terms of the sponsorship and the new name of the tournament were not announced.
“We are extremely grateful to Deutsche Bank for its dedication and commitment to building the Deutsche Bank Championship into a premier event on the PGA Tour and an exceptionally worthy component of the FedEx Cup Playoffs,” said Jay Monahan, the Tour’s deputy commissioner. “We look forward to celebrating a highly successful final week with Deutsche Bank before transitioning to EMC as the new title sponsor.”
The Deutsche Bank Championship was originally introduced in 2003 as the PGA Tour returned to the Boston area for the first time since 1998. In 2007, the tournament was elevated to a playoff event. Four years ago, Deutsche Bank signed a four-year sponsorship renewal that ends this year, after its 14th year.
Rickie Fowler is the defending champion. He beat Henrik Stenson by a shot last year to win his third PGA Tour event.