PGA Tour commissioner Tim Finchem, CBS Sports chairman Sean McManus and NBC Sports Group chairman Mark Lazarus announced Thursday the completion of television agreements that will secure the PGA Tour’s television rights for the next 10 years. With the current deals running through 2012, the new nine-year agreements with CBS and NBC will extend from 2013 through the 2021 season, coinciding with the remaining years of the PGA Tour’s 15-year agreement with Golf Channel that began in 2007.
CBS will continue its current package, an average of 20 tournaments through the life of the agreements, while NBC will continue to televise an average of 10 events per year. Golf Channel will continue to open the PGA Tour season with full coverage of the first three tournaments, provide exclusive early-round coverage of the tournaments televised by CBS and NBC, and provide four-round coverage of alternate events and the Fall Series.
Financial terms of the deals were not disclosed.
The new agreements also will provide for innovative coverage on digital platforms. This includes:
Simulcast coverage of live tournament action on digital platforms like GolfChannel.com, NBCSports.com, PGATour.com and CBSports.com.
Additional digital coverage of a number of tournaments featuring the ability to enjoy coverage from marquee holes, competition highlights and regular news updates from tournament sites; and innovative, new live complementary tournament coverage on Golf Channel, which will air along with NBC’s coverage.
“Over the last five years, the quality of our television partners, CBS, NBC and the Golf Channel, and their performance both in the quality of the product and their performance in the marketplace has been a home run for our players, our tournaments, our sponsors and our charities,” Finchem said. “So we are absolutely delighted to announce these new long-term agreements with two terrific broadcast partners in CBS and NBC, which secure our television rights for the next decade.”
Said Lazarus: “We are excited to continue our longstanding partnership with the PGA Tour, as it is an important pillar for NBC Sports and Golf Channel. As we embark on another decade of coverage, we are proud to share an innovative vision with the PGA Tour to utilize our diverse and unique array of assets to engage golf fans and grow the game in new ways.”