ORLANDO, Fla., March 19, 2018 – Record viewership of the PGA TOUR continued this weekend for NBC Sports Group at the Arnold Palmer Invitational presented by Mastercard. Sunday’s final round coverage on NBC (2-6:45 p.m. ET) delivered a 3.6 overnight rating, +136% vs. 2017 and the highest-rated final round at this event in six years. Combined with last week’s final round viewership at the Valspar Championship (5.1 overnight rating) these rank as the two highest-rated final round PGA TOUR telecasts (non-majors) on any broadcast network since the 2015 Wyndham Championship. Golf Channel’s Sunday final-round lead-in coverage earned a .97 overnight rating, the highest at this event in five years. Across NBC and Golf Channel’s coverage, more than 12 million minutes were streamed, +683% vs. 2017.
ADDITIONAL SUNDAY NOTES
- Sunday’s final round coverage on NBC peaked to a 4.89 from 5:15-5:30 p.m. ET.
- Golf Channel’s lead-in coverage peaked to a 1.24 from 1:30-2 p.m. ET.
Saturday’s third round coverage earned a 2.29 overnight rating on NBC (2:30-6 p.m. ET), +92% vs. 2017 and the highest-rated at this event in five years. Golf Channel’s lead-in coverage (Noon-2:30 p.m. ET) earned a .95 overnight rating, +126% vs. 2017. Nearly 5.3 million minutes were streamed, +511% vs. 2017.
Friday’s second-round coverage on Golf Channel generated a .81 overnight rating, +153% vs. 2017 and the second highest-rated early round at this event on Golf Channel (2007-2018), just slightly behind the 2012 second round (.84). More the 4.2 million minutes were streamed on Golf Channel Digital, +682% vs. 2017.
Final numbers from Golf Channel’s opening round coverage on Thursday: .42 U.S. HH rating and 593,000 viewers, +56% vs. 2017 and the most-watched opening round at this event since 2011. More than 1.4 million minutes were streamed, +163% vs. 2017.
NEXT UP FOR NBC SPORTS GROUP: WGC-DELL TECHNOLOGIES MATCH PLAY
Four of the top-20 players in the world, Jon Rahm (No. 3), Tommy Fleetwood (No. 11), Tyrrell Hatton (No. 16) and Pat Perez (No. 19) are scheduled to join the live World Golf Championships-Dell Technologies Match Play Bracket Special tonight at 7:30 p.m. ET on Golf Channel. The 90-minute live primetime special will originate from Kimpton Hotel Van Zandt in Austin, Texas, and feature golf’s own version of a March bracket-style tournament selection format under the guidance of PGA TOUR competition officials.
LIVE TOURNAMENT COVERAGE: WEDNESDAY-SUNDAY, MARCH 21-25
NBC Sports Group will feature nearly 35 live hours of tournament coverage from the WGC-Dell Technologies Match Play. Golf Channel will carry live coverage of round robin matches Wednesday-Friday, March 21-23. On Saturday, March 24, Golf Channel will provide coverage of the Round of 16, followed by the Quarterfinals matches airing on NBC. On Sunday, March 25, Golf Channel will showcase the Semifinals matches, followed by the Championship and Consolation matches airing on NBC.
-NBC Sports Group-