Abacus
The European lineage of this line is unmistakable. I can’t see an American company ever designing one of these jumpsuits. Abacus also has some super cool textures and gingham patterns that I see being a big hit come spring along with reversible...
Asher Gloves
Mossimo Giannulli has been at the forefront of bringing fashionable, colorful golf gloves to the industry in the last few years with his company GFore. Asher gloves is decorating golf hands as well, giving golfers even more ways to express...
Cobra Puma Golf
Bright colors have actually softened a bit for spring and I’m in favor of it. It’s not so in-you-face; however, Puma still stands out from the pack. I saw this heather look repeated by practically every big name golf apparel company at this year’s...
Ecco
Ecco has continued to resonate with their footwear fans primarily with the sole focus of comfort on the golf course. While their line has increased in color options and style offerings, I am most excited about this reversion to the traditional...
FootJoy
The long-time ruler of the golf footwear world has recently expanded their line of apparel to some very cool items for the male golfer. Their new sport shorts’ materials are brilliant. Classic, traditional, yet sports-minded, FootJoy has among...
Girl
Girl is a cute company founded by a mother and her 17-year-old daughter. The line is currently composed of bright colorful solids made with SPF built in along with antimicrobial properties. Polos, bamboo cotton hoodies, and golf dresses compose...
Jack Nicklaus
This is not your dad’s Jack. Nicklaus set the bar in golf and is making a statement with his apparel line this spring. One of my favorites is a new twist on an old favorite. The bold belt buckle, Golden Bear style. Are you game enough to wear it?
Lady B
Ding ding ding! Meet my favorite new entrant to the women’s industry. From the feminine polo shirt collar to the ruched shoulders and adorable little lady bug logo, I’m sold. I want to play in these flirty feminine frocks now, please!
Lija
Lija, which was established for the golfing woman and has since grown into a lifestyle, tennis, and other active sportswear company, is my top pick for women’s sporty wear on the course. It’s a Canadian-born company, but the fact that it’s...
Linksoul
John Asworth’s latest endeavor is a huge hit in my book. The quality of the clothing that is anything but “flashy tech” makes you want to throw it on and lounge in it all day. It’s California cool with no pretension. It is simple. Soulful. Soft....
Marie-Valois
This French apparel company focused for the last 20 years primarily in Europe, but has returned to the USA. They have a limited golf offering but it is definitely one of the most refined and sophisticated fashion offerings that I’ve come across...
Straight Down
This company has always been for the golfer and has transitioned well as a lifestyle brand as well. I’m a huge fan of the yoga-inspired gear that has infiltrated the golf world. Straight Down’s pullovers would make my list of “favorite things”...
Sunice
I walked away from this booth feeling a major need to update my rain gear wardrobe. Gore-Tex gets fashionable with detailing and accents on the golfing raincoats like none other. The patterns, fabric, and function take a cue from their ski and...
TailTux
I mean … are you serious? Robert literally pulled his pants down to demonstrate this latest invention for golf apparel. But hey, if you have the problem of your shirt constantly coming untucked, well, here’s your solution.
Vastrm
It means ‘cloth’ in Sanskrit and what is so unique about this new company is that they’re all about you being unique. No man is built alike, so why do we buy our clothing in only small, medium, large or XL? This company, that’s been around for...