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King promoted, Sharpe new TaylorMade-Adidas CEO

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Mark King has been promoted from CEO of TaylorMade-Adidas Golf to president of Adidas Group North America, the company announced Thursday in a release. King's new role will take effect June 1.

King began his career with TaylorMade in the 1980s and has overseen significant growth of the golf portion of the business since he became president in 1999. Recently, he helped launch Hack Golf, an initiative aimed at growing the game and reducing pace of play. Per the release, King will remain involved with Hack Golf in his new position, which will have him oversee all Adidas and Reebok operations in the North American market.



Succeeding King as CEO will be Ben Sharpe, 40, who spent six years as TaylorMade-Adidas Golf's managing director in Europe and most recently served as the executive vice president of Adidas Golf and Ashworth.

“Mark King’s appointment underlines our clear commitment to the North American market-place," said Herbert Hainer, CEO of the Adidas Group, as part of the release. "Mark has a proven track record of success and leadership excellence. In turn, TaylorMade-Adidas Golf is in best hands with Ben Sharpe who has been part of the successful TaylorMade leadership team since 2006. I am convinced that Ben will lead our golf business into the next era of growth.”