Finchem: TV ratings down, but total audience up

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ATLANTA – You can call Tim Finchem a “glass half-full” kind of guy.

On Tuesday afternoon, the PGA Tour commissioner spoke about television ratings during the course of the 2013-14 season.

“I would say that on the television standpoint, it was kind of a mixed bag this year,” he said. “Our ratings, if you just look at ratings - which we don't ever like to just look at ratings, we look at [cumulative] audience - but if you look at ratings, they were off somewhat. And we attribute that somewhat to Tiger [Woods] not playing and somewhat to the fact that we had very few playoffs this year compared to the last two years. And playoffs really do help our ratings.

“But on the other side of the coin, our [cumulative] audience, the total number of people that tuned into our audience, was up 7 or 8 percent this year. And increasingly given the volume of hours we have on television, we look to [cumulative] audience as a key metric.

“So mixed but certainly acceptable, and we think we're poised for next year in good stead in that regard.”