Move over Michelle Wie and your twerking, another social media craze has come to town ... a little thing called the "ice bucket challenge."
Exactly what is the "ice bucket challenge," you ask? Believe it or not, it's pretty much exactly what it sounds like. People are taking video, pouring buckets of ice water on themselves, and calling on other people to answer with video of their own. The challenge is often presented with a deadline and a consequence if someone does not answer.
Rickie Fowler was first issued the challenge on Instagram by Motocross/Supercross superstar Jeremy McGrath. His response is posted below:
Among others, Fowler called out Keegan Bradley, who answered with this:
Who will join next? I can't wait to find out.