Golf Channel Posts Most-Watched Third Quarter Ever

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Golf Channel Continues to Rank as No. 1 Most-Affluent Audience in All of Television in Total Day and Primetime

Golf Channel Digital Posts Best Quarter Ever in Key Metrics

Golf Channel posted its most-watched third quarter ever, drawing 114,000 average viewers in Total Day, and an increase of 8% vs. 2014. This record viewership was driven in part by a +15% increase in the Adults 25-54 demographic, and continued the network’s run of drawing the most-affluent audience in all of television in both Total Day and Primetime. Since joining NBC Sports Group in 2011, Golf Channel has increased its average viewership by 54%, according to data released by The Nielsen Company.

Additionally, Golf Channel on NBC broadcasts of the 2014-15 PGA TOUR season finished with 2.5 million average viewers, up 5% vs. 2014. This includes the PGA TOUR’s FedExCup Playoff events, which were 4% ahead of last year’s Playoffs on NBC.

Golf Channel’s live telecasts of the PGA TOUR in Third Quarter are up 17% vs. 2014, including up 40% with Adults 25-54. Seven of 10 PGA TOUR events were up in early round coverage on Golf Channel, and eight of 10 PGA TOUR events were up in the network’s lead-in coverage for weekend rounds.

GOLF CHANNEL THIRD QUARTER VIEWERSHIP SINCE JOINING NBC SPORTS IN 2011:

2015                114,000          

2014                106,000                       +8%

2013                112,000                       +2%

2012                102,000                       +12%

2011                85,000                         +34%

2010                74,000                         +54%

ADDITIONAL VIEWERSHIP NOTES FOR THIRD QUARTER, 2015

  • Golf Channel posted its most-watched Open Championship Week and most-watched PGA Championship Week for total viewers and across digital metrics.
  • In third quarter, Golf Central, Golf Central Live From St. Andrews and Golf Central Live From the PGA Championship combined to be up 26% in total viewers, and up 31% in Adults 25-54, marking the news platform’s most-watched third quarter ever.
  • Champions Tour coverage in third quarter is up 18% vs. 2014, best since 2011.
  • Primetime instruction programming, including The Golf Fix with Michael Breed, School of Golf with Martin Hall, Golf Channel Academy and Playing Lessons, saw its most-watched quarter with Adults 25-54 since 2011.

GOLF CHANNEL DIGITAL POSTS BEST QUARTER EVER:

Golf Channel Digital via GolfChannel.com and Golf Channel Mobile App posted its best quarter ever in key metrics, according to Adobe Site Catalyst:

  • 278 million page views (+30% YOY)
  • 12.19 million video starts (+9% YOY)
  • 5.54 million average monthly uniques (+3% YOY) – best ever for mobile platforms

NBC Sports Group

Sources: Ratings/Viewers: Nielsen via TV ROCS; Avg. Viewers P2+ Live+Same Day for 6/29/15-9/27/15 for all measured programs and time periods; details available; Digital: Adobe Site Catalyst, Mon-Mon 7/01/15-9/30/15 and compared historically, Mon-Mon.