“We are very pleased to introduce Dean & Deluca as the new title sponsor of one of the most historic and prestigious tournaments on Tour,” said PGA Tour commissioner Tim Finchem in a statement. “Dean & Deluca is recognized for its uncompromising commitment to excellence and customer service in the gourmet food industry and we look forward to working with their team to integrate their brand, products and expertise into the tournament.”
The Dean & Deluca Invitational is scheduled for May 26-29 at Colonial Country Club in Ft. Worth, Texas. It was previously known as the Crowne Plaza Invitational at Colonial, from 2007-15. Chris Kirk is the defending champion.