Woods, who was accompanied by Hero CEO Pawan Munjal at Tuesday’s news conference at Isleworth Country Club, announced he has signed four-year endorsement deal with the motorcycle manufacturer. Forbes is reporting that it is worth roughly $8 million a year.
“I believe Tiger becoming Hero's global public partner, he is going to add a huge amount of value to the brand Hero, which clearly is going global in its intent and with its product and the brand,” said Munjal, whose company is also in the first year of a multi-year sponsorship of the World Challenge.
Woods also announced the World Challenge will be moving to Albany, an exclusive resort in the Bahamas, for the next three years. The event had been played in Thousand Oaks, Calif., since 2000 before moving to Isleworth this year.