Nearly 8 Million Viewers Tune-In During Week of The Open Championship
Golf Channel Digital Posts Best Week Ever For Page Views
Golf Channel posted its most-watched week ever for The Open Championship, driven by Golf Central’s Live From St. Andrews coverage from Monday through Sunday. Additionally, Golf Channel served nearly 8 million unique viewers across the week, not including viewership on Monday, July 20, with coverage surrounding the weather-delayed final round. This is the most unique viewers for Golf Channel during the week of The Open since 2009 (8.3 million).
For 24-hour Total Day (6AM-6AM), 105,000 average viewers per minute were tuned into Golf Channel, the network’s most-watched week ever for The Open (Mon-Sun) and representing +30% YOY and +46% vs. the historical average (72,000) for this week (2006-2014), according to data released by The Nielsen Company.
GOLF CHANNEL VIEWERSHIP COMPARISON: THE OPEN CHAMPIONSHIP
2014 81,000 +30%
2013 86,000 +22%
2012 68,000 +54%
2011 58,000 +81%
2010 59,000 +78%
2009 69,000 +52%
2008 87,000 +21%
2007 73,000 +44%
2006 70,000 +50%
Last week, four respective days set new marks for most-watched day during the week of The Open, including Monday (92,000), Tuesday (98,000), Wednesday (136,000) and Sunday (133,000). And, Wednesday’s 136,000 average viewers was the second most-watched of any day during The Open for Golf Channel, trailing only Saturday of 2008 (150,000).
GOLF CHANNEL DIGITAL POSTS RECORD TRAFFIC ACROSS KEY PLATFORMS AND METRICS:
- Golf Channel Digital 39 million page views (+144% YOY) – Best Week Ever Record
- Golf Channel Digital 7.2 million visits (+60% YOY) – Best Week Ever Record
- Golf Channel Digital 2 million video starts (+23% YOY) – Best Ever for The Open
Additionally, Golf Live Extra streaming of Golf Central Live From St. Andrews generated 566,000 minutes watched (+334% YOY).
Sources: Ratings/Viewers: Nielsen via StarTrak; Viewers P2+ for 6/13/15-6/19/15 for all measured programs; details available; Unique Viewers: Nielsen via NPOWER; Mon-Sun 6a-6a; Viewers P2+ for 6/13/15-6/19/15 w/ 6 minute qualifier; Digital: Adobe Site Catalyst