Golf Channel Posts Most-Watched Week Ever for The Open Championship

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Nearly 8 Million Viewers Tune-In During Week of The Open Championship  

Golf Channel Digital Posts Best Week Ever For Page Views

Golf Channel posted its most-watched week ever for The Open Championship, driven by Golf Central’s Live From St. Andrews coverage from Monday through Sunday. Additionally, Golf Channel served nearly 8 million unique viewers across the week, not including viewership on Monday, July 20, with coverage surrounding the weather-delayed final round. This is the most unique viewers for Golf Channel during the week of The Open since 2009 (8.3 million).

For 24-hour Total Day (6AM-6AM), 105,000 average viewers per minute were tuned into Golf Channel, the network’s most-watched week ever for The Open (Mon-Sun) and representing +30% YOY and +46% vs. the historical average (72,000) for this week (2006-2014), according to data released by The Nielsen Company.

GOLF CHANNEL VIEWERSHIP COMPARISON: THE OPEN CHAMPIONSHIP

2015                105,000          

2014                81,000             +30%

2013                86,000             +22%

2012                68,000             +54%

2011                58,000             +81%

2010                59,000             +78%

2009                69,000             +52%

2008                87,000             +21%

2007                73,000             +44%

2006                70,000             +50%

Last week, four respective days set new marks for most-watched day during the week of The Open, including Monday (92,000), Tuesday (98,000), Wednesday (136,000) and Sunday (133,000). And, Wednesday’s 136,000 average viewers was the second most-watched of any day during The Open for Golf Channel, trailing only Saturday of 2008 (150,000).

GOLF CHANNEL DIGITAL POSTS RECORD TRAFFIC ACROSS KEY PLATFORMS AND METRICS:

Golf Channel Digital via GolfChannel.com and Golf Channel Mobile App posted record traffic for the week of The Open Championship, according to Adobe Site Catalyst:

  • Golf Channel Digital 39 million page views (+144% YOY) – Best Week Ever Record
  • Golf Channel Digital 7.2 million visits (+60% YOY) – Best Week Ever Record
  • Golf Channel Digital 2 million video starts (+23% YOY) – Best Ever for The Open

Additionally, Golf Live Extra streaming of Golf Central Live From St. Andrews generated 566,000 minutes watched (+334% YOY).

Sources: Ratings/Viewers: Nielsen via StarTrak; Viewers P2+ for 6/13/15-6/19/15 for all measured programs; details available; Unique Viewers: Nielsen via NPOWER; Mon-Sun 6a-6a; Viewers P2+ for 6/13/15-6/19/15 w/ 6 minute qualifier; Digital: Adobe Site Catalyst