Seems this past weekend confirmed what many in the sport already knew – Michelle Wie is good for business.
The final round of the U.S. Women’s Open drew a 1.67 overnight rating in metered markets, up 92 percent from a year ago (0.87), when Inbee Park captured her third consecutive major. The rating was also the best since 2007 (1.9), when Cristie Kerr won at Pine Needles. Year-over-year weekend ratings were up 81 percent.
The final round of the men’s Open, won by Martin Kaymer by eight shots, drew a 3.3 overnight rating, one of the lowest final-round figures in history. That number was down 46 percent from 2013, when Phil Mickelson was in contention for his first major title.
Unlike during Kaymer’s romp to victory, there was some late drama at the Women’s Open, with Wie burying a birdie putt on the 17th hole to win by two over world No. 1 Stacy Lewis.