Rory's story: Money doesn't mean what it used to

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ATLANTA – Turns out $10 million doesn’t impress the way it used to.

Well, to be clear it doesn’t impress the likes of Rory McIlroy who was asked on Wednesday at the Tour Championship what it would mean to win the FedEx Cup and the $10 million bonus this week.

“Luckily, that amount of money doesn’t sort of mean much to me anymore,” he said. “I don’t know when it stopped. I could say January 2013 for obvious reasons, but probably before that.”

In 2013, McIlroy signed a multi-year endorsement deal with Nike Golf that is reportedly worth $200 million and he’s earned more than $28 million in his PGA Tour career.



That’s not to say he’s always been immune to the financial pressures that go hand and hand with golf at the highest level.

McIlroy recalled wanting to buy a certain watch just after turning professional in 2007 and finishing third in the Dunhill Links Championship.

“I went to get money out of the ATM the week after and the check had obviously been put in. I checked my balance and it was [$299,105],” he smiled. “I went straight to the store and bought that watch.”