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Three years later, PXG launches new iron

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Three years is a long time between launches of club lines, but Bob Parsons, founder and CEO of PXG, says his company had a very good reason for waiting that long to introduce its second-generation irons.

“Three years ago, when we introduced our first generation 0311 iron, we made a commitment that we would not release a product unless it was significantly better than our existing product,” Parsons said. “:Our GEN2 irons are better than our GEN1 irons in every respect. We believe it’s the best iron ever made, and the second-best iron ever made is our GEN1 iron.”

PXG’s 0311 GEN2 irons, which officially went on sale today, feature what the company says is the world’s thinnest clubface. They have a forged 8620 soft carbon steel body and PXG’s signature weighting technology. The hollow clubheads are filled with a new polymer material that PXG says not only dampens vibration, but also produces higher ball speeds and thus more distance.

The irons come in four “collections” – Tour Performance, Players, Xtreme Forgiveness and Super Game Improvement.

Cost is $400 per iron, or $500 for PXG’s “Extreme Dark” finish. Price includes custom fitting. For more information, visit www.pxg.com.