Golf Digital’s Video Starts Already Sets Best Year Ever Mark
NBC Sports Group’s 2018 PGA TOUR Broadcast Season Posts Most-Watched Year Since 2006
Orlando, FL, (Oct 4, 2018) – Golf Channel wrapped its best third quarter ever, across viewership, streaming and digital engagement. This was fueled by Tiger Woods’ return to the top echelon of the game, especially across NBC Sports’ slate of marquee third quarter events, including The 147th Open, PGA TOUR’s FedExCup Playoffs, and the Ryder Cup.
MOST-WATCHED, MOST-STREAMED, MOST-ENGAGED THIRD QUARTER EVER
- Golf Channel posted its most-watched third quarter ever (126,000, P2+) across a 24-hour period, up 9% vs. 2017 (116k).
- September was Golf Channel’s most-watched September ever (132k), up 33% vs. 2017, and becomes the third month this year to set a most-watched milestone (January and March).
- Golf Digital’s most-streamed quarter ever with 342 million minutes streamed, up 72% vs. 2017.
- Golf Digital’s record-setting pace in 2018 includes video starts already setting its most-engaged year ever with 53.4 million starts with the full fourth quarter still remaining.
“Golf’s third quarter benefitted from NBCUniversal’s expertise in promoting, producing and partnering with some of golf’s biggest events and the return of the sport’s biggest star. Golf Channel is now on record pace for its best year ever,” said Mike McCarley, president, Golf, NBC Sports. “This momentum continues as we chronicle Tiger Woods’ comeback in a unique situation where he’s competing against a generation of athletes he inspired, across an improved 2019 schedule featuring marquee events from March through August.”
ADDITIONAL YEAR-TO-DATE HIGHLIGHTS IN 2018 INCLUDE:
- With nearly 3,450 live hours programmed in 2018, Golf Channel has its most live hours ever programmed, up 107% vs. 2010, the year prior to Golf Channel becoming a part of the NBC Sports Group.
- NBC Sports’ PGA TOUR live coverage has averaged 3.7 million viewers in 2018, up 60% vs. 2017, and making it NBC’s most-watched PGA TOUR season since 2006.
- Golf Channel’s PGA TOUR live coverage has averaged 523k viewers for the 2017-2018 season, up 29% vs. the 2016-2017 season and Golf Channel’s most-watched PGA TOUR season since the wrap-around season began in fall, 2012.
THIRD QUARTER EVENTS DRIVING RECORD VIEWERSHIP AND ENGAGEMENT:
- Ryder Cup: Up vs. 2014:
- NBC Sports’ live television coverage of the Ryder Cup drew nearly 19.3 million unique viewers, up 8% vs. 2014, the last time Europe hosted the event.
- Across Golf Channel and NBC, Total Audience Delivery (TAD) was up all three days vs. 2014.
- PGA TOUR FedExCup Playoffs: Best Ever In Playoff History:
- NBC Sports’ live television coverage of all four FedExCup Playoff events was most-viewed since 2007, drawing 32.6 million unique viewers, up 44% vs. 2017.
- The last three weekends’ TAD Delivery of 3.33 million average viewers on NBC, up 55% vs. 2017, and early round coverage at all four events TAD was 863k average viewers on Golf Channel, up 40% vs. 2017.
- The 147TH Open: Largest Total Audience in Five Years:
- NBC Sports’ live television coverage drew 26 million unique viewers, most for The Open since 2013, and up 19% vs. 2017.
- Across all four days, digital streaming garnered 125 million minutes, up 24% vs. 2017, and making The 147th Open the most-streamed golf event ever for NBC Sports.
- Viewership across The R&A’s three major championships, The Open, Senior Open and Women’s British Open, was the most-watched since 2009 (TNT/ABC), and up 24%, vs. 2017
GOLF CHANNEL’S FOURTH QUARTER SCHEDULE OF MARQUEE EVENTS:
- Scotland to South Korea This Week:
- European Tour’s Alfred Dunhill Links Championship each morning from the historic trio of the Old Course St. Andrews, Kingsbarns and Carnoustie, which earlier this year hosted The 147th Open and was where Champion Golfer of the Year and European Ryder Cup hero “Frankie” Molinari was first matched up against a resurgent Tiger Woods.
- PGA TOUR’s 2018/2019 FedExCup Season kicks off at the Safeway Open in Napa, Calif. Golf Channel is the exclusive home to the next nine PGA TOUR events, leading up to NBC Sports’ coverage of Tiger Woods’ Hero World Challenge in December.
- UL International Crown featuring 32 LPGA Tour stars in primetime from golf-crazed South Korea as they represent their countries in this eight-team, match play event. USA is defending their 2016 crown.
- October’s East Lake Cup, College Golf’s Marquee Fall Event: Mon., Oct 29-Wed., Oct 31
- The 2018 NCAA Championships’ semi-final men’s and women’s teams square off again at East Lake Golf Club. Women’s: Reigning NCAA National Champions Univ. of Arizona, Alabama, Stanford and USC, defending East Lake Cup champions. Men’s: Reigning NCAA Champions Oklahoma St., Alabama, Auburn and Duke.
- PGA TOUR Champions, LPGA Tour and European Tour Wrap Season-Long Races:
- PGA TOUR Champions: Charles Schwab Cup Championship, Phoenix, Nov. 8-11
- LPGA Tour: CME Group Tour Championship, Naples, Fla., Nov 15-18
- European Tour: DP World Tour Championship, Dubai, Nov 15-18
Sources: TV: Nielsen, Live + Same Day US HH Rtgs. P2+ Avg 000’s and P2+ reach with 6-minute qualifier. Digital: Adobe Site Catalyst. Details available.
ABOUT GOLF CHANNEL
Golf Channel is a multimedia, golf entertainment and services company based in Orlando, Fla. Serving the most-affluent audience in all of television, Golf Channel – co-founded by Arnold Palmer in 1995 and now part of NBC Sports Group – is available to nearly 500 million viewers in more than 80 countries and nine languages around the world. Golf Channel features more live golf coverage than all other networks combined, including tournament action from the PGA TOUR, LPGA Tour, The Open, Olympics, and Ryder Cup, as well as high-quality news, instruction and original programming. Delivering unmatched coverage of the world of golf, fans are able to enjoy 24/7 live streaming of Golf Channel content through Golf Digital and the NBC Sports App, powered by Playmaker Media. In addition, Golf Channel connects the world to golf through a wide array of digital and lifestyle services including Golf Channel Mobile, a comprehensive app covering golf’s latest headlines, scores and analysis; GolfNow, the world’s largest online tee time booking platform and golf course technology partner, which includes the GolfNow Mobile App, featuring on-course GPS tracking, in-round scoring and game tracking; Revolution Golf, the largest direct-to-consumer digital platform in golf ; GolfAdvisor.com, the world’s largest golf course ratings and review resource for golfers, by golfers; a North American network of Golf Channel Academy instructional facilities; and Golf Channel Am Tour, the world’s largest amateur golf tour; and as the Official Media Partner of St. Andrews Links, the Home of Golf.
-NBC Sports Group-