NBC Sports' Coverage of LPGA Tour in 2017 Most-Viewed Season Ever for NBC Sports

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NBC Sports’ LPGA Tour Coverage Ties 2013 for Most-Watched Year Since 2011

NBC and Golf Channel Boast Top-6 Most-Watched Women’s Golf Telecasts in 2017

Beginning with the dramatic playoff finish at the Pure Silk Bahamas LPGA Classic in January and concluding with Lexi Thompson winning the $1 million Race to the CME Globe, nearly 22 million viewers tuned in to LPGA Tour coverage across Golf Channel and NBC in 2017. This makes 2017 the most-viewed LPGA Tour season across NBC Sports since Golf Channel joined the NBC Sports Group in 2011. Additionally, 2017 tied 2013 as the LPGA Tour’s most-watched year across NBC Sports since 2011. Coverage drew an average of 221,000 viewers per telecast in 2017 (+24% vs. 2016), according to data released by The Nielsen Company.

NBC SPORTS GROUP CLAIMS TOP-6 MOST-WATCHED WOMEN’S GOLF TELECASTS IN ‘17

For the first time ever in televised women’s golf, Sunday’s final round of the RICOH Women’s British Open (Sunday, Aug. 6, 2017, 1.1 million viewers) delivered the most-watched and highest-rated women’s golf telecast of the year. NBC’s Saturday (Day 2) coverage of the Solheim Cup in August placed second with 968,000 viewers, followed by Sunday’s Solheim Cup coverage on NBC with 946,000 viewers. Golf Channel’s live coverage of Sunday’s final day of the Solheim Cup drew 795,000 viewers, the most-watched women’s golf telecast on cable in eight years.

Rank

Network

Event

Day

Avg. Viewers P2+

1

NBC

RICOH WOMEN'S BRITISH OPEN

Sunday

1,100,526

2

NBC

SOLHEIM CUP

Saturday

968,202

3

NBC

SOLHEIM CUP

Sunday

946,387

4

NBC

KPMG WOMEN'S PGA CHAMPIONSHIP

Sunday

839,983

5

NBC

RICOH WOMEN'S BRITISH OPEN

Saturday

808,578

6

GOLF

SOLHEIM CUP

Sunday

795,000

ADDITIONAL VIEWERSHIP MILESTONES FOR WOMEN’S GOLF IN 2017

  • ANA Inspiration - The LPGA’s first major championship delivered thefifth most-watched LPGA final round in Golf Channel history with 551,000 viewers when So Yeon Ryu defeated Lexi Thompson in a playoff following Thompson being assessed a four-stroke penalty earlier in the final round.
  • KPMG Women’s PGA Championship – The LPGA’s second major was seen by 6.6 million viewers across Golf Channel and NBC, the largest audience for the event on record (2006-17). Sunday’s final round on NBC, which saw Danielle Kang win her first LPGA Tour event over defending champion Brooke Henderson, also was the most-watched telecast in the event’s history with 840,000 average viewers.
  • RICOH Women’s British Open – NBC’s Sunday coverage of the RICOH Women’s British Open delivered the most-watched and highest-rated women’s golf telecast in 2017 (.78 U.S. HH rating, 1.1 million viewers). In total, 7 million unique viewers tuned in to coverage across Golf Channel and NBC, the most-watched RICOH Women’s British Open in the past 10 years and the most-watched among the five women’s major championships in 2017.
  • Solheim Cup – Seen by a total audience of 7.3 million viewers across Golf Channel and NBC, the Solheim Cup posted the largest total audience for women’s golf since the 2014 U.S. Women’s Open on ESPN/NBC. Golf Channel’s live coverage of the final day drew 795,000 average viewers, becoming the most-watched women’s golf telecast on cable in the last eight years, since the final day of the 2009 Solheim Cup.

GOLF CHANNEL DIGITAL POSTS RECORD STREAMING CONSUMPTION

Golf Channel Digital posted record numbers of LPGA streaming consumption with 11.9 million live minutes streamed across LPGA Tour telecasts in 2017 (+563% vs. 2016).

  • Solheim Cup – Three-day coverage of the Solheim Cup saw 6.3 million minutes streamed across NBC Sports’ Digital platforms, trailing only the 2016 Rio Olympics (9 million) as the most-ever for a women’s golf event airing on Golf Channel / NBC.
  • RICOH Women’s British Open – Four-day coverage of the RICOH Women’s British Open saw 2 million minutes streamed, +773% vs. 2016.

NBC Sports Group combined to air 31 LPGA Tour events in 2017 and a total of 420 hours of coverage, the most in LPGA history. The exclusive cable home to the LPGA Tour, Golf Channel aired coverage of four of five women’s major championships in 2017, with three majors also airing on NBC: the KPMG Women’s PGA Championship, RICOH Women’s British Open and The Evian Championship. The biennial Solheim Cup also returned to network television for the first time in 15 years with weekend coverage on NBC.

Source: Nielsen 2017 Live+Same Day DVR vs. prior available data. Persons 2+ avg 000’s and/or Persons 2+ reach w/six-minute qualifier. Digital Metrics from Adobe Reports & Analytics. Details available.