Good Good Golf issued an apology following the release of an objectionable video promoting the new Callaway driver.
The ad, which has since been taken down after being posted to Good Good’s social channels on Friday, depicted one of Good Good’s members knocking down a female member reaching for his golf bag and then standing over her, saying, “Do not touch my new driver.”
On Saturday afternoon, nearly 24 hours after the release of the video, Good Good posted an apology graphic to social media:
“We posted a video to our channels that ultimately depicted actions that are not aligned with our values as a brand,” the statement read. “We have since taken that content down and sincerely apologize. Good Good has always stood for making the game of golf more inclusive to all, and we will continue to ensure that is our mission moving forward.”
Good Good, which has over 2 million YouTube subscribers, has relationships across the golf industry. The brand will be title-sponsoring a PGA Tour event this fall and has multiple members participating in Golf Channel’s upcoming Big Break reboot.