Titleist has introduced its latest AVX golf ball. Here’s everything you need to know:
WHAT STANDS OUT: In short, the new AVX offers players a softer ball that spins less of the tee than the popular Pro V1 and Pro V1x models. This is the third update of the three-piece AVX, which first debuted in 2018 and still offers more spin around the greens thanks to a softer and thinner urethane cover.
OTHER FEATURES: Dimples. Specifically 348 of them, with seven different sizes and covering more than 80 percent of the ball. This increases stability and aerodynamics in the wind, which in turn boosts distance.
WHAT THEY’RE SAYING: “Flight, spin, and feel are three key performance attributes we evaluate during our green-to-tee fittings and golf ball selection. AVX provides a low flight, low spin, exceptionally soft feel alternative to Pro V1 and Pro V1x. With these three golf balls, plus Pro V1x Left Dash, every golfer that prioritizes performance can find a precise fit for their game. With new AVX, we focused on what AVX golfers are asking for: improving upon the already incredible distance and feel that golfers love, while enhancing greenside spin,” added Waddell. “We achieved this by softening the urethane cover to achieve greater short game performance, while adding a new core formulation for speed, and new aerodynamics for flight stability and more distance.” – Frederick Waddell, Director of Golf Ball Product Management, Titleist.
SPECS AND PRICING: $49.99 per dozen (white and yellow color options)
AVAILABILITY: Feb. 4
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