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Southwest Airlines, Adams Golf announce new partnership

Golf Channel
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Describing itself as the 'Official airline of golf lovers,' Southwest Airlines announced this week a partnership with Adams Golf that will place the logos of both companies on the hats and bags of eight PGA Tour players.

As part of the partnership, Adams has launched the 'Easy Million Rapid Rewards Promotion,' which offers Southwest customers an opportunity to win one million Rapid Rewards points through the use of Adams products.

'Southwest connects its customers to the things that are most important to them,' explained Dave Ridley, Southwest Airlines senior vice president of business development, as part of a release. 'For many of them, one of those things is the love of the great game of golf.'

Two of the PGA Tour golfers included in the rollout of the new promotion are Kenny Perry and Aaron Baddeley, both of whom appeared on 'Morning Drive' Monday to announce the partnership.