TrionZ A negative force


In the midst of a quickly growing market segment of magnetic and ionic devices promising to aid athletes of all sports, Trion:Z continues to establish themselves specifically in the golf industry, adding four young, high-profile Tour players to their staff in 2010.

Rickie Fowler, Rory Mcllroy, Ryo Ishikawa and Brittany Lincicome have all become part of the Trion:Z staff, and many others on the major tours wear Trion:Z bracelets or necklaces, even if not officially endorsing the product.

What’s all the fuss about?

The negative ions and magnets found in Trion:Z products, the company says, help restore the negative impact today’s electronics have on the body. As the body absorbs positive ions from electronic equipment such as cell phones, electrical wiring and other electronic machines, on top of physical stress, Trion:Z says its negative ionic technology combats these destructive positive ions for regeneration, thus helping the body restore its natural order.

The result? Trion:Z says it helps a golfer relax better in stressful situations.

“Staying relaxed allows golfers to be less stressed and perform at a higher level,” says Trion:Z CEO, Toru Kamatari.

Golf is, by nature, stressful for almost everyone who plays it. But do these products actually work?

A question that will perhaps always be part of the equation in this market segment, perhaps, but it’s hard to argue with the success the company’s staffers have seen this year.

One thing’s for certain: this segment of the golf industry doesn’t look to be disappearing anytime soon, and Trion:Z seems to be in the center of it all.