Get the LPGA while the getting is good


The LPGA has 7 events left this season, including the Tour Championship which has a great new home at Grand Cypress in Orlando. But the biggest event of them all, where you consider where the tour is and where it’s headed, is probably the one that played out tWednesday in New York.

Commissioner Mike Whan led marketing executives, current sponsors and prospective sponsors in a full-blown summit. How often do we hear that life is about leadership? Probably not enough.

The LPGA is selling itself as a value brand. And while some may call it “lower-tier” when compared with the PGA Tour, the new commish isn’t buying it. Nor is he selling it as such. Nor should he.

Annika Sorenstam and Lorena Ochoa are gone, but as great as they are one could argue that Michelle Wie and Paula Creamer are at least on par as needle movers.

For the ladies, it’s a really compelling race for No. 1 in the rankings. For Whan, it’s a race to get sponsors and build the brand. To me, it’s not that hard of a sell, so the sponsors might want to jump on board now before the cost make it a tougher buy than it is a tougher sell.