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New Nike video goes behind the scenes with McIlroy

Rory McIlroy 2013 Nike news conference
Getty Images

As he gets set to make his first start of the year in the U.S., world No. 1 Rory McIlroy appeared in a new ad released this week from equipment manufacturer Nike that goes behind the scenes with the Ulsterman.

Entitled 'Team Nike: Meet Rory McIlroy,' the ad showcases McIlroy on-site at prior commercial shoots, getting ready for filming or photo opportunities. The reigning PGA champion speaks throughout the 45-second commercial, noting that his recent addition to Nike is 'very exciting' and explaining that fellow Swoosh-er Tiger Woods was 'a huge hero' of his growing up.

After missing the cut in his only other start this year in Abu Dhabi, McIlroy enters this week's WGC-Accenture Match Play Championship as the top overall seed and will play Irishman Shane Lowry in his first-round match on Wednesday. See full video of the commercial below: