In an industry where buzz means so much, equipment companies are becoming more aggressive with product introductions. Instead of staged or timed intros of one or two products at a time, you might see a whole line come out at once. Call it a golf equipment blitz.
Wilson Golf is the latest to call this play. The Chicago-based brand just announced its entire 2010 product line, including three iron families, a hybrid/iron combo set, a heavy-soled hybrid, three golf ball models, and five putters.
The irons are the FG Tours (F for feel), the Ci9 (C for control) and Di9 (D for distance). The FG (photo, left) is a cavity-backed forged model that is already played on Tour. The midsize Ci9 (below, right), successor to the Ci6 and Ci7, offers a Tour look with game improvement features. The Di9, which
The corresponding golf balls, FG Tour, C:25 and D:25, fall into the aspiration categories as you might expect. The FG is a multilayer urethane design with the softness and greenside response skilled players (and quite a few less-skilled players) prize. The C:25 is also a multilayer design with distance features and controlled spin within 150 yards. The D:25 is a low-compression, 2-piece model engineered to get maximum yardage out of a player’s swing.
D-FY is what
All the new clubs conform to new 2010 groove rules. Look for them in pro shops this fall.