Cobra Golf releases Hotter 9 Points technology

• By David Allen
• Jul 1, 2009 1:35 PM ET

Imagine a driver with nine sweet spots instead of just one! That’s the concept behind Cobra Golf’s “Hotter 9 Points” technology, available in their 2009 line of S9-1 drivers. The face geometry of the S9-1 has been adjusted to create a more consistent ball flight across the entire face, improving the efficiency of your off-center hits. Discretionary weighting is used to alter the CG location in each club, depending on the individual’s ball-flight characteristics, as is face curvature to improve accuracy and promote faster ball speeds.
 
“We’re able to spread the COR more around the perimeter of the clubhead, so even your mis-hits produce a good ball flight,” said Ben Schomin, Custom Fitting/Trial Promotion Manager for Cobra Golf.
 
The S9-1 is available in six Speed Tuned shaft models: F, M, M Offset, Senior’s, Women’s and Offset Women’s. The S9-1 F is designed for players with faster ball speeds (125-155 mph) while the S9-1 M is for slower swingers (110 to 140 mph ball speeds) who need help launching the ball higher and turning it over from right to left; therefore, the M has more discretionary weight in the heel and the face is slightly more closed to promote a draw-bias. The CG location and face curvature gets progressively more draw-biased as you move from the F model (-0.5 degrees closed) to the M Offset (-1.5 closed).
 
The S9-1 Pro S and Pro D drivers are designed for highly-skilled players with ball speeds in excess of 155 mph who are looking for a mid-to-high launch and lower spin. Cobra Brand Ambassador Geoff Ogilvy captured the WGC-Accenture Match Play Championship and the season-opening Mercedes-Benz Championship with the S9-1 Pro D model (10.5 degrees). Jason Gore also hits the S9-1 Pro D, while Camilo Villegas plays the S9-1 Pro S.
 
The S9-1 F, M and M Offset drivers have a street price of $299 while the S9-1 Pro models are $399.