Titleist's 712U offers new option

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Titleist has long prided itself on the ways in which it works with its staff professionals in the development of clubs. And one of the latest examples of that effort and the way it bears fruit – for the equipment maker, as well as the golfers who buy its products – is the newly released 712U forged utility iron.

According to Steve Pelisek, general manager for Titleist Golf Clubs, the company wanted to provide a new option in long-game play, something that provided high-speed, traditional blade-iron players with improved stability, playability and shot control. The result was the 712U. Titleist staff professionals began playing versions of the club in competition last fall, and among those who have a 712U in their bags are Tim Clark, Geoff Ogilvy and 2013 Masters champion Adam Scott.

“We worked closely with our Tour players to design a utility iron that delivers a great combination of consistency and control,” said Pelisek. “And it was so well received on Tour that we decided to sell the club through custom order.”

Available in 2-, 3- and 4-iron lofts, the 712U utilizes a forged, hollow-body 1025 steel construction with a high-speed 455 steel face insert and is engineered with a deep Center of Gravity (CG) position for a higher Moment of Inertia (MOI). The chrome-plated club boasts a satin finish, as well as a traditional profile with a rounded back design.

In addition, it features a wider camber sole design that is made to promote cleaner turf interaction and be effective for a variety of attack angles. Pelisek said that the idea is for the 712U to be more versatile, so golfers can hit high or low shots when they need to. It also uses a tapered-tip iron shaft for additional trajectory control.

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