Wondering why the LPGA is playing its Lotte Championship in Hawaii from Wednesday-Saturday instead of the traditional Thursday-Sunday schedule?
Wondering if we might see more Saturday or Monday finishes in the future?
LPGA commissioner Mike Whan with an explanation:
“This tournament, probably more than any other tournament we will play all year, is really going to be carried live all around the world. So, the interesting thing, for Lotte and its businesses throughout Asia, this will be a Sunday morning live finish. In America, it will be a Saturday night, primetime finish. So we really get interesting live TV all across the world. It's one of the benefits of playing in Hawaii.
“The other thing is that one of the things we've been trying to do is find windows where we can have a Tuesday, Wednesday or even Monday night live golf situation back on the East Coast of America. The ratings are pretty good when we get out of that Thursday to Sunday window. First reason was it created a great Sunday morning finish in Asia, and a Saturday night primetime (in the U.S.). Second thing is you can see with what's happened to our TV coverage: when we announced this event, we announced a couple of hours a day. That's turned into four-and-a-half a day.”
Well, not quite a four-and-a-half hour telecast every day, but added air time. Here’s the Golf Channel TV schedule for the Lotte Championship: Wednesday, 6:30-11 p.m. ET; Thursday-Friday, 6:30-9:30 p.m. ET; Saturday, 7:00-10:00 p.m ET.