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LPGA announces new CMO

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Jon Podany

LPGA commissioner Michael Whan wooed away some PGA Tour talent Thursday to help him rebuild the women’s tour.

Jon Podany was announced as the LPGA’s new chief marketing officer, an expanded position that will include a larger role in recruiting title sponsors as the LPGA seeks to grow a tournament schedule that’s endured the loss of numerous sponsors over the last two seasons.

Podany, 44, will leave his position as the PGA Tour’s senior vice president of business development to begin his new role with the LPGA on March 29. Podany’s responsibilities with the PGA Tour included identifying new title sponsors and managing existing sponsorships. Podany leaves the PGA Tour after 15 years. He played a role there in creation of the FedEx Cup and the popular “These guys are good campaign.'

“There are a number of things that attracted me to this position, one is a great respect for Mike Whan, we’ve known each other for over 25 years,” Podany said. “We have a unique opportunity to work together, and I’m excited about that. Secondly, with the combination of my experience at the PGA Tour and what I believe my biggest strengths are, I think I can really help make a difference. Lastly, I have three daughters, and they are athletes. I have a personal interest in helping women’s sports thrive.”

Whan and Podany are both Miami of Ohio University graduates who worked together at Procter & Gamble as young executives.

“Jon’s experience and consistent proven results in golf sales and business development will be a huge asset to the LPGA and our extended family of tournament, television and corporate partners,” Whan said in a statement.

The LPGA hasn’t filled its chief marketing officer position since Bill Susetka retired last May. Susetka remains a member of the LPGA board of directors.