Report: Tiger most dominant brand in golf; Rory 2nd
- By Ryan Lavner
- Nov 29, 2012 4:22 PM ET
According to the report, Woods generated $18.9 million in media value for sponsors Nike and Fuse Science during U.S. TV telecasts in 2012, compared to $12.9 million for McIlroy (Jumeirah, Oakley, Titleist, FootJoy, Audemars Piguet).
“Tiger’s generally strong, consistent play, combined with him simply getting coverage because he is Tiger Woods, generated tremendous value for his sponsors,” said Peter Laatz, an executive for research firm Repucom, who was quoted in the Forbes report.
In a monthly survey of sports fans, Repucom also found that 45 percent tabbed Woods as one of their three favorites golfers, while Mickelson garnered 42 percent of the vote. McIlroy, meanwhile, was fifth, at 16 percent, behind Bubba Watson (23 percent) and Fred Couples (19 percent).
Said Laatz, according to the report: “McIlroy is an interesting case because he has not caught on as much as one might think with the American public. But he is certainly trending upward.”
- Venturi dies at 82 | Twitter reaction | Photos
- Palmer, Nicklaus release statements on Venturi
- Bradley leads Nelson | At a glance | Scores
- Korda leads Mobile Bay through 36 | Scores
- McIlroy leaves agent, forms firm | Timeline
- Only one Irish team to compete at World Cup
- G-Mac, Colsaerts in Volvo quarterfinals | Results
- USGA to announce anchoring news Tuesday
- Guan shoots 70-77, misses first PGA Tour cut
- Video: Man drains amazing office putt down stairs
- Open qualifying: Men's local | Women's sectional
- Instruction: Improve your thought process