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Many amateurs in the 2026 AT&T Pebble Beach Pro-Am carry a significant profile. None more so than Kansas City Chiefs tight end Travis Kelce. Golf Channel’s Todd Lewis reports less than 12 hours after Kelce committed to playing in the pro-am that Pebble Beach sold $60,000 worth of tickets with fans hoping his fiancé, Taylor Swift, would be in attendance to show her support.

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Watch the best moments from opening round of the PGA Tour’s World Wide Technology Championship at El Cardonal Golf Course in Cabo San Lucas, Mexico.
Second-round tee times and TV times for the PGA Tour’s World Wide Technology Championship, live on Golf Channel.
Statistically the worst driver on the PGA Tour this season, Dunlap took full advantage of generous fairways and recorded his lowest round as a professional, an 11-under 61 Thursday at the World Wide Technology Championship.
Kira K. Dixon reports from Cabo San Lucas to discuss the Ryder Cup representation at the WWT Championship before Golf Central analyzes the trends to keep an eye on at El Cardonal by TGR design.
The Golf Today crew reacts to Rory McIlroy’s comments regarding LIV Golf’s move to 72 holes, which the Northern Irishman calls a “peculiar move.”
First-round tee times and TV times for the PGA Tour’s World Wide Technology Championship, live on Golf Channel.
The PGA Tour heads to the southern tip of Baja California in Mexico, the start of a closing stretch for several players trying to keep their jobs another year. Johnny Keefer can only hope this is just the beginning.
The “LIV” format is no more. The league announced Tuesday that its regular-season tournaments will now be 72 holes of stroke play.
Bank of Utah Championship winner Michael Brennan talks with Ryan Lavner about making it to the PGA Tour and his feelings on fewer Tour cards being available.
Keefer, who is on the cusp of earning a Masters invite via the OWGR top 50 at year’s end, will compete as a sponsor exemption in Los Cabos, Mexico.